| 基于四分图模型的温泉游客满意度测评及其应用研究——以聚龙湾天然温泉旅游度假村为例 |
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| 引用本文： | 江金波,高娟.基于四分图模型的温泉游客满意度测评及其应用研究——以聚龙湾天然温泉旅游度假村为例[J].热带地理,2011,31(1):100-106. |
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| 作者姓名： | 江金波 高娟 |
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| 作者单位： | 华南理工大学,经济与贸易学院,广州,510006 |
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| 基金项目： | 广东省哲学社会科学基金资助项目(09E-06) |
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| 摘 要： | 首次将四分图模型应用于旅游度假游客满意度评价领域,构建温泉旅游度假游客满意度测评体系,并基于聚龙湾天然温泉旅游度假村的游客调研,确定各满意度因素的重要度和满意度,据此构造相应的四分图,充分展示该地游客满意度系列优势因素、改进因素、机会因素和维持因素.深入分析发现,不同特征的游客对温泉度假产品的满意度存在差异;温泉游客对...
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| 关 键 词： | 温泉旅游产品 游客满意度 四分图模型 聚龙湾天然温泉旅游度假村 |
Evaluation of SPA Tourist Satisfaction Degree Based on Quadrifid Graph Model: A Case Study of Julongwan SPA Resort in Guangdong Province |
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| JIANG Jinbo,GAO Juan.Evaluation of SPA Tourist Satisfaction Degree Based on Quadrifid Graph Model: A Case Study of Julongwan SPA Resort in Guangdong Province[J].Tropical Geography,2011,31(1):100-106. |
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| Authors: | JIANG Jinbo GAO Juan |
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| Institution: | JIANG Jinbo,GAO Juan (School of Economics and Commerce,South China University of Technology,Guangzhou 510006,China) |
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| Abstract: | Quadrifid Graph Model is used in this paper to evaluate vocation tourist satisfaction dgree, and a tourist satisfaction measurement system for hot-spring resort is established. With the survey in Julongwan SPA Resort, the importance degree of each factor that affects the tourist satisfaction is identified and a Quadrifid graph is drawn, in which the factors are grouped into four parts: advantage factors, improvement factors, opportunity factors and maintenance factors. Through in-depth analysis of the surve... |
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| Keywords: | tourism products of hot spring tourist satisfaction degree Quadrifid graph Julongwan SPA Resort |
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