| 香港旅游的客源市场分析及其优化建议 |
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| 引用本文： | 詹伟芳,罗寿枚.香港旅游的客源市场分析及其优化建议[J].云南地理环境研究,2007,19(2):137-142. |
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| 作者姓名： | 詹伟芳 罗寿枚 |
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| 作者单位： | 华南师范大学,地理科学学院,广东,广州,510631 |
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| 摘 要： | 旅游业在香港扮演了非常重要的角色，同时也为香港带来了非常庞大的经济效益。对其旅游的主要客源市场进行研究，有利于其制定切实可行的客源市场开发战略。在分析大量香港旅游客源市场的相关数据资料基础上，着重对香港旅游主要客源市场中国内地、台湾地区、日本的客源类型、游客消费结构与消费水平、访港目的、逗留时间等游客特征表现进行分析，并对各主要客源市场游客特征的异同及其原因进行简单的归纳。最后对香港客源市场未来的优化提出若干建议，包括继续拓展中国内地市场、加强对泛珠三角区域的合作、多方位渗透国际旅游市场、注重商务旅行市场、做好“过境旅游”。
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| 关 键 词： | 香港 客源市场 |
| 文章编号： | 1001-7852(2007)02-0137-06 |
| 修稿时间： | 2006-04-26 |
ANALYSIS OF HONG KONG TOURIST MARKET AND OPTIMIZATION SUGGESTIONS |
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| ZHAN Wei-fang,LUO Shou-mei.ANALYSIS OF HONG KONG TOURIST MARKET AND OPTIMIZATION SUGGESTIONS[J].Yunnan Geographic Environment Research,2007,19(2):137-142. |
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| Authors: | ZHAN Wei-fang LUO Shou-mei |
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| Institution: | School of Geographical Science, South China Normal LUO Shou-mei University, Guangzhou 510631,Guangdong, China |
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| Abstract: | Tourism play an important role in Hong Kong, it also brought huge economic efficiency for Hong Kong. It is propitious to make feasible development strategy of tourist market by researching Hong Kong main source of tourists market. This paper analyzes on the base of mass datum, emphatic analyze Hong Kong visitor arrivals characteristics by major market areas, mainland China, Taiwan, Japan, like spending patterns, purpose of visit, length of stay and so on; sum up the similarities and differences, the causation briefly. Finally bring forward some suggestions to optimization Hong Kong tourists market strengthen cooperate with Pan-Pearl River Delta in future, including continued exploit mainland china market, district, pervade international tourism market extensive, intensify business travel market, keep transit passengers. |
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| Keywords: | Hong Kong source markets of visitor arrivals |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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