| 对“快餐式文化”下地震宣传微视频的应用发展分析 |
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| 作者姓名： | 王恬恬 李红梅 刘宁 |
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| 作者单位： | 1.河北省地震局,石家庄0500212.河北传媒学院，石家庄050071 |
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| 摘 要： | 在微博、微信等新媒体迅猛发展的今天，地震行业宣传被卷进“微”态势的潮流之中不仅仅是时代的需求，更是地震宣传行业全面性发展的迫切要求。地震宣传微视频作为一种地震行业宣传新兴模式，以其“短而精”的表现内容、更具趣味性的表达及互动性的传播方式，带给受众前所未有的关于地震宣传的感官新体验。但同时也存在着相应的问题与不足。本文针对地震宣传微视频在行业内的优势特点、发展局限等进行了阐述说明，并针对问题提出如何能够使其获得更好发展的几点建议措施。
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| 关 键 词： | 地震宣传 微视频 时效性 局限性 个性化发展 |
| 收稿时间： | 2018-03-13 |
Analysis of the application and development of micro video forearthquake propaganda under the “fast food culture” |
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| Institution: | 1.Hebei Earthquake Agency，Shijiazhuang 050021，China2.Hebei Institute of Communications，Shijiazhuang 050071，China |
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| Abstract: | With the rapid development of new media such as micro-blog and WeChat, the propaganda of earthquake-related fares is not only the demand of the current times, but also the urgent requirement of the comprehensive development of the earthquake propaganda industry. As a new model of seismic industry propaganda, seismic propaganda micro video brings the audience new sensory experience with its " short and fine” expression content in a more interesting expression and interactive communication mode. But at the same time, there are also corresponding problems and shortcomings. This paper expounds the advantages and limitations of the micro video in the earthquake propaganda industry, and puts forward some suggestions on how to make it better. |
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