| 浅谈改版后内蒙古天气预报节目的服务性 |
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| 引用本文： | 隋剑利,陈正.浅谈改版后内蒙古天气预报节目的服务性[J].内蒙古气象,2012(4):34-35. |
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| 作者姓名： | 隋剑利 陈正 |
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| 作者单位： | 内蒙古气象服务中心,内蒙古呼和浩特,010051 |
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| 摘 要： | 电视天气预报作为一档具有实用性、知识性、服务性的节目,收视率一直居高不下.节目讲述天气信息,具有专业性,但它的另一个重要属性是服务性.文章基于内蒙古特殊的自然和人文环境,浅谈内蒙古地区电视天气预报节目的发展,得出一个成功的电视天气预报节目应当具有服务意识,能够满足观众的需求,更好的服务社会,给大众提供生活提示和延伸服务.
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| 关 键 词： | 天气预报 服务 |
Preliminary Discussion on the Service for Revised Weather Forecast Programs in Inner Mongolia |
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| Authors: | Sui Jianli Chen Zheng |
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| Institution: | (Inner Mongolia Meteorological Service Center,Inner Mongolia Hohhot 010053) |
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| Abstract: | The audience rating of TV weather forecast as a programs of practical applicability,knowledge and service is always high.The program tell about weather information,it’s important properties not only professional,but also service.Based on the special natural and cultural environment in Inner Mongolia,preliminary discussion on the development of the Inner Mongolia regional TV weather forecast programs,Obtained a successful TV weather programs should have the sense of service,meet the need of spectators,better service the community,provide life prompts and extension services to the public. |
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| Keywords: | Weather forecast service audience rating |
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