| 论电视气象节目语言特征 |
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| 引用本文： | 宋英杰.论电视气象节目语言特征[J].气象,2009,35(7):112-118. |
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| 作者姓名： | 宋英杰 |
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| 作者单位： | 华风气象影视信息集团,北京,100081 |
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| 摘 要： | 气象预报,作为具有高社会应用价值的高时效性信息,在中国经济高速增长的时代,其信息内涵越来越丰富,传播载体越来越多元.气象预报,政府越来越关心,百姓越来越关注.而电视作为主导性媒介,各公共频道每天高密度播出气象预报和气象相关新闻,气象信息呈现出前所未有的高曝光度.电视气象节目往往都是所在频道中收视率最高的日播节目.但是在泛媒体时代,随着信息的分众化和多元媒介的分流效应,电视气象节目也面临着前所未有的挑战.自我反思和探究电视气象节目传播的信息指向性,优化特定媒介的传播效能,提高节目与观众的契合度,便成为电视气象节目实践中必须直面的课题.作者从媒介及其传播特性、受众特征、监测和预测能力发展和语言通义四个方面分析了电视气象节目的语言特征,只有贴近并契合这四个方面,才能更好地提高电视气象节目的传播效能并更好地满足社会需求.
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| 关 键 词： | 电视 气象节目 语言特征 传播 语义 |
| 收稿时间： | 2009/2/12 0:00:00 |
| 修稿时间： | 4/3/2009 12:00:00 AM |
Language Character for Meteorological Program of TV |
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| Song Yingjie.Language Character for Meteorological Program of TV[J].Meteorological Monthly,2009,35(7):112-118. |
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| Authors: | Song Yingjie |
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| Institution: | Huafeng Meteorological Video Group;Beijing 100081 |
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| Abstract: | Being a kind of highly effective information, weather forecast has a highly valuable application in society; its dimension becomes more and more extensive, with more and more media and connection. Government and the public pay more attention to weather forecast nowadays. As TV being the leading media form in our daily life, plus public channels broadcasting weather forecast and weather information with highly frequency, weather information welcomes a much higher exposure than ever before. Programs about the... |
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| Keywords: | TV meteorological program language character communication semartic |
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