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The ICZM Balanced Scorecard: A tool for putting integrated coastal zone management into action
Institution:1. Dept. of Planning & Regional Development Eng., University of Thessaly, Greece;2. MSc Tourism Administration, Hellenic Open University, Greece;1. University of Bologna, School of Economics, Management and Statistics, Piazza Scaravilli 2, 40126 Bologna, Italy;2. University of Bournemouth, Faculty of Management, Talbot Campus, Poole, BH 125BB Dorset, UK;3. National Agricultural Research Foundation, Fisheries Research Institute (FRI), Nea Peramos, Kavala, Greece;4. University of Genoa, Department of Architectural Science (DSA), Genoa, Italy;5. University of Tuscia, Department of Ecology and Biology (DEB), Viterbo, Italy;6. UMR 5474 LAMETA, Université Paul Valéry (UPVM), F-34000 Montpellier, France;7. UMR 5474 LAMETA, Université de Montpellier (UM), F-34000 Montpellier, France;8. University of Genoa, Department of Earth Science Environment and Life (DISTAV), Genoa, Italy
Abstract:Coastal areas are characterised by the choice of performance measures and/or reference points which may be critical in the environmental management process, determining the success of an Integrated Coastal Zone Management (ICZM) plan. The tools for the strategic control of ICZM plans are particularly important, although they are still not widely used at the local level. The following paper proposes the use of the Balanced Scorecard (BSC) method of Kaplan and Norton (1992), which is a holistic management performance tool that can be used by managers to put into action their business strategy. In particular the methodology has focused on the use of a BSC process, inspired by the Niven (2003) approach for public bodies. The BSC suggests the creation of a framework for the strategic assessment of plans and projects based on the Protocol on Integrated Coastal Zone Management in the Mediterranean (Protocol). An analysis of the Protocol has been carried out according to the BSC model, and it shows how it can be integrated with assessment and environmental management tools, such as the Driving forces, Pressures, States, Impacts and Responses (DPSIR) framework. The proposed process has suggested a novel framework for analysing the ICZM plans of coastal managers and stakeholders. The analytical framework facilitates the examination of Drivers and causes of the ICZM strategy, the possible impact on society and coastal communities, the most appropriate measures to achieve the objectives and the practicalities of implementing such measures given the institutional context of where these are developed.
Keywords:Integrated coastal zone management  Balanced Scorecard  Protocol  DPSIR  Mediterranean  Strategy map
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