| 威海滨海旅游发展分析及对策 |
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| 引用本文： | 刘宗宇,付玉成,杨丽中,乔守文,刘芷伊,尤再进,石洪源.威海滨海旅游发展分析及对策[J].海洋开发与管理,2021,38(5):14-18. |
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| 作者姓名： | 刘宗宇 付玉成 杨丽中 乔守文 刘芷伊 尤再进 石洪源 |
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| 作者单位： | 鲁东大学土木工程学院;大连海事大学交通运输工程学院;鲁东大学土木工程学院；鲁东大学港口海岸防灾减灾研究院 |
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| 基金项目： | NSFC-山东联合重点基金(U1806227)；国家自然科学基金（51909114）. |
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| 摘 要： | 近年来，休闲旅游逐渐成为人们享受生活、开拓视野的重要方式之一，其中滨海旅游吸引了众多国内外游客，威海市拥有丰富的滨海旅游资源，十分适合发展滨海旅游业。随着近年来旅游标准和需求的不断提高，旅游业的发展规划必须与时俱进，文章通过SWOT分析法对威海滨海旅游业现状进行分析，并根据分析结果提出威海滨海旅游业发展的对策。包括:开发独具特色的滨海旅游项目及相关产品；完善滨海旅游基础设施的建设；引进及培养高素质旅游人才；加强政府的引导和宣传力度。以此来提高威海市滨海旅游业的知名度和赞誉度，推动威海市的滨海旅游业走向更高层次。
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| 关 键 词： | 威海 滨海旅游 滨海资源 SWOT分析 可持续发展 |
Analysis and Countermeasures of Coastal Tourism Development in Weihai |
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| LIU Zongyu,FU Yucheng,YANG Lizhong,QIAO Shouwen,LIU Zhiyi,YOU Zaijin,SHI Hongyuan.Analysis and Countermeasures of Coastal Tourism Development in Weihai[J].Ocean Development and Management,2021,38(5):14-18. |
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| Authors: | LIU Zongyu FU Yucheng YANG Lizhong QIAO Shouwen LIU Zhiyi YOU Zaijin SHI Hongyuan |
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| Institution: | School of Civil Engineering,Ludong University;Institute of Ports and Coastal Disaster Mitigation,Ludong University |
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| Abstract: | In recent years,leisure tourism has gradually become one of the important ways for people to enjoy life and broaden their horizons.Among them,coastal tourism attracts many domestic and foreign tourists,and a large number of coastal cities are rising.Weihai City has rich coastal tourism resources,which are very suitable for the development of coastal tourism.With the continuous improvement of tourism standards and demands in recent years,the development planning of tourism must keep pace with the times.This paper analyzed the situation of Weihai coastal tourism by SWOT analysis.According to the analysis results,the paper put forward the countermeasures for the development of coastal tourism in Weihai,including:developing unique coastal tourism projects and related products; Improving the construction of coastal tourism infrastructure; Introducing and training high quality tourism talents; Strengthening the guidance and publicity of the government,to improve the popularity and praise of Weihai coastal tourism,and promote Weihai coastal tourism to a higher level. |
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| Keywords: | Weihai Coastal tourism Coastal resources SWOT analysis Sustainable development |
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