| 基于SWOT-PEST分析法的舟山远洋渔业高质量发展研究 |
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| 引用本文： | 寻凯,郭旭.基于SWOT-PEST分析法的舟山远洋渔业高质量发展研究[J].海洋开发与管理,2022,39(6):24-29. |
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| 作者姓名： | 寻凯 郭旭 |
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| 作者单位： | 浙江海洋大学经济与管理学院 |
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| 基金项目： | 2021年度舟山市社会科学一般研究课题项目(202140)；2021年度省属高校基本科研业务费人文社会科学专项一般项目“基于顾客需求的舟山休闲渔业发展测度研究”（2021R008）；2019年度浙江省教育厅一般科研项目“浙江海岛渔村振兴与评价指标体系构建”(Y201942577）. |
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| 摘 要： | 为进一步促进舟山远洋渔业的高质量发展，文章采用SWOT-PEST分析法，从政策、经济、社会和技术4个方面，分别分析舟山远洋渔业高质量发展的优势、劣势、机遇和挑战，并提出发展战略组合和建议。研究结果表明：舟山远洋渔业已初步具备高质量发展优势，但仍然存在劣势，同时机遇和挑战并存；未来应采取劣势 挑战（WT）战略，政府、市场和行业3个层面共同发力，推动远洋渔业高质量发展；其中，政府层面应统筹规划远洋渔业发展、完善扶持政策和加大扶持力度，市场层面应开发国内市场、扩展国际市场和提高产品实力，行业层面应提高远洋渔船及其装备的现代化水平以及提高从业人员综合素质。
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| 关 键 词： | 远洋渔业 高质量发展 远洋渔船 远洋捕捞 产业链 |
| 收稿时间： | 2021/9/25 0:00:00 |
| 修稿时间： | 2022/5/31 0:00:00 |
The High Quality Development of Zhoushan Ocean Fishery Based on SWOT-PEST Analysis Method |
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| XUN Kai,GUO Xu.The High Quality Development of Zhoushan Ocean Fishery Based on SWOT-PEST Analysis Method[J].Ocean Development and Management,2022,39(6):24-29. |
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| Authors: | XUN Kai GUO Xu |
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| Abstract: | In order to further promote the high-quality development of Zhoushan distant-water fisheries, this paper adopted the SWOT-PEST analysis method to analyze the advantages, disadvantages, opportunities and challenges of the high-quality development of Zhoushan distant-water fisheries from 4 aspects: policy, economy, society and technology, and put forward development strategy combinations and suggestions. The results showed that Zhoushan distant-water fishery had initially possessed high-quality development advantages, but there were still disadvantages, and opportunities and challenges coexist. In the future, the disadvantage-challenge (WT) strategy should be adopted, and the government, the market and the industry should work together to promote the high-quality development of distant-water fisheries. Among them, the government level should make overall planning for the development of distant-water fisheries, improve support policies and increase support, and the market level should develop the domestic market, expand the international market and improve product strength. At the industry level, the modernization level of distant-water fishing vessels and their equipment should be improved, and the comprehensive quality of employees should be improved. |
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