| 旅游目的地游客满意度研究——以湖南怀化市通道侗族自治县为例 |
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| 引用本文： | 陈巧林.旅游目的地游客满意度研究——以湖南怀化市通道侗族自治县为例[J].云南地理环境研究,2009,21(3):97-101. |
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| 作者姓名： | 陈巧林 |
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| 作者单位： | 湖南师范大学,旅游学院,湖南,长沙,410081 |
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| 摘 要： | 游客满意度会影响到游客对目的地的形象感知以及是否选择重游，是否向亲友推荐，是否因不满而投诉等种种行为决策。对此，以中国湖南怀化通道侗族自治县为研究对象选取地，通过问卷调查获取一手数据，采用模糊综合评价的方法对通道景区内六要素的游客满意度进行计算，得出游客对通道景区总体满意度评价一般的结论，在对六要素各因子层进行分析之后，建议通道景区继续加强道路、住宿等硬件设施建设，同时，也要提高服务质量，注重各环节的安全保卫和卫生工作，加强具有吸引力的特色旅游资源的开发。
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| 关 键 词： | 旅游目的地 游客满意度 湖南怀化通道县 |
A STUDY ON THE TOURIST SATISFACTION DEGREE OF TOURISM DESTINATION——A CASE STUDY OF TONGDAO COUNTY IN HUAIHUA CITY IN HUNAN PROVINCE |
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| CHEN Qiao-lin.A STUDY ON THE TOURIST SATISFACTION DEGREE OF TOURISM DESTINATION——A CASE STUDY OF TONGDAO COUNTY IN HUAIHUA CITY IN HUNAN PROVINCE[J].Yunnan Geographic Environment Research,2009,21(3):97-101. |
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| Authors: | CHEN Qiao-lin |
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| Institution: | CHEN Qiao-lin (Department of Tourism, Hunan Normal Univercity , Changsha 410081, Hunan , China) |
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| Abstract: | The tourist satisfaction degree can affect the the destination vivid sensation to tourists and all sorts of behavior decision - making, such as whether they chooses the revisit, whether they recommend to the relatives and friends, whether they complain about dissatisfaction and so on. This article take the Tongdao county in Hua-ihua in Hunan province as an example, gain data all over the hands through the questionnaire accent, use the method of fuzzy and overall evaluation to carry on the computation and the appraisal to the tourist satisfaction de-gree. Then we come to a conclusion that the tourist satisfaction degree of Tongdao is not so high. In this foundation we put forward the proposals to the tourism development of Tongdao such as we should strengthen the path and the lodgings facility construction, improve the service and pay great attention to the safety and security work. What's more, we should develop some characteristic and attractive tourist resources. |
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| Keywords: | tourism destination tourist satisfaction degree Tongdao County in Huaihua City of Hunan Province |
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