| 西南地区生态文化旅游的开发与研究 |
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| 引用本文： | 郭永英.西南地区生态文化旅游的开发与研究[J].云南地理环境研究,2008,20(5):108-113. |
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| 作者姓名： | 郭永英 |
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| 作者单位： | 汕头职业技术学院,广东,汕头,515078 |
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| 摘 要： | 作者运用SWOT分析方法对西南地区旅游资源的独特优势和存在的劣势、区域生态旅游业发展面临的挑战和机遇进行分析，指出西南地区应抓住西部开发的良好发展机遇，建立区域旅游市场开发适宜的机制，挖掘生态文化因素，变劣势为优势，化威胁为机遇，使旅游资源得到进一步的合理开发，达到提升区域旅游资源的市场价值，提升景点景区档次，推出并打响品牌，增强该区旅游竞争力的目的。
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| 关 键 词： | 西南地区 生态文化旅游 开发与研究 |
THE DEVELOPMENT AND RESEARCH OF ECOLOGICAL AND CULTURAL TOURISM OF SOUTHWEST REGION |
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| GUO Yong-ying.THE DEVELOPMENT AND RESEARCH OF ECOLOGICAL AND CULTURAL TOURISM OF SOUTHWEST REGION[J].Yunnan Geographic Environment Research,2008,20(5):108-113. |
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| Authors: | GUO Yong-ying |
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| Institution: | GUO Yong-ying ( Shantou Polytechnic, Shantou 515078, Guangdong, China) |
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| Abstract: | This article analyzes the unique advantages and disadvantages and the challenges and opportunities of the development of tourism of western region by the methods of SWOT, pointing out that the southwestern region should seize the good development of the western region development opportunities and establish the mechanism of regional tourism market development, and tap the ecological and cultural factors, varify disadvantage for the advantages, opportunities and threats so that the tourism resources are further reasonable development, in order to enhance regional tourism resources in the market value, upgrade attractions of scenic spots, launch and started brands and enhance the local competitiveness of tourism. |
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| Keywords: | southwest region ecological and cultural tourism development and research |
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