| 山西国际旅游市场营销目标选择研究 |
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| 引用本文： | 赵瑞,张碧星.山西国际旅游市场营销目标选择研究[J].云南地理环境研究,2010,22(5):40-44. |
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| 作者姓名： | 赵瑞 张碧星 |
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| 作者单位： | 长治学院历史文化与旅游管理系,山西长治046011 |
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| 基金项目： | 长治学院校级课题基金资助项目 |
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| 摘 要： | 在梳理旅游市场营销目标选择方法的基础上,对原有竞争态模型进行扩展,分析山西省主体客源国的亲景度和市场发展指数,并基于两个指数的组合,建立旅游市场相对竞争态模型,将山西的主体客源国市场分为兴旺型、崛起型、成熟型和停滞型,并结合旅游市场绝对竞争格局,依据各类型市场的特征,确定山西省国际旅游市场的营销目标。
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| 关 键 词： | 山西国际旅游 营销目标 相对市场竞争态 |
RESEARCH ON SELECTION OF SHANXI INTERNATIONAL TOURISM MARKETING TARGET |
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| ZHAO Rui,ZHANG Bi-xing.RESEARCH ON SELECTION OF SHANXI INTERNATIONAL TOURISM MARKETING TARGET[J].Yunnan Geographic Environment Research,2010,22(5):40-44. |
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| Authors: | ZHAO Rui ZHANG Bi-xing |
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| Institution: | (Department of Historical Culture and Tourist Management,Changzhi University,Changzhi 046011,Shanxi,China) |
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| Abstract: | Basing on analyses and evaluation for the methods of tourism market target,the original competitive model was expanded.The preference scale of Shanxi international tourism market and market developing index were analyzed.At the same time,grounding on the combination of both indexes,comparatively competitive model of tourism market was founded.Shanxi international tourism market was divided into four categories：prosperous market,rising market,ripe market,stagnant market.Through combining absolute competitive situation of tourism market and according to different market traits,the target of Shanxi international tourism marketing was put forward. |
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| Keywords: | Shanxi inbound tourism international tourism marketing relative market competitive state |
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