| 中国城市网络团购市场供需协调性评价——基于30个省会城市的实证分析 |
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| 引用本文： | 张涛,史亚博,史坤博.中国城市网络团购市场供需协调性评价——基于30个省会城市的实证分析[J].世界地理研究,2016(2):94-102. |
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| 作者姓名： | 张涛 史亚博 史坤博 |
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| 作者单位： | 1. 兰州大学管理学院,兰州,730000;2. 兰州大学资源环境学院,兰州,730000 |
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| 基金项目： | 国家基础科学人才培养基金(J1210065)。 |
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| 摘 要： | 以30个省会城市为研究对象,从宏观尺度揭示中国城市的网络团购市场供给规模与需求潜力的协调性特征。结果表明:团购市场供给规模较大的城市主要集中在中国东部和西部地区;东部地区城市的供给规模和需求潜力的协调发展程度整体较好,供需失调现象明显的城市主要集中在西北地区;团购市场供给规模及其与需求潜力的协调性均遵循以经济发展水平为标尺的等级式扩张路径。餐饮、娱乐和旅游酒店3类团购市场供给规模相对需求潜力表现出了较明显的过剩现象。城市经济发展水平是团购市场供需协调发展的根本动力,团购市场供给规模和需求潜力水平是团购市场协调发展的直接动力。
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| 关 键 词： | 网络团购 协调性 省会城市 |
Evaluation of supply and demand coordination development of online group-buying market in China’s cities:---Case study of 30 provincial capital cities |
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| Abstract: | This paper revealed coordination characteristics of supply and de-mand coordination development of online group-buying market in China’s cities by taking 30 provincial capital cities as research objects. The results showed: The cities which supply large scale of online group-buying intensively distribute in the eastern and western China. The degree of supply and demand coordination of online group-buying market in eastern China’s cities’is high-er. The cities which have obvious disorder development of online group-buying market distribute in the northwest of China intensively. The spatial pattern of supply scale of online group-buying market and the coordination between it and demand expansibility follow the hierarchical path based on the urban eco-nomic in China. The group-buying supply scales of catering, entertainment and tourism hotel show an excess characteristic. Urban economic is the basic power driving the coordination of online group-buying market, and the supply scale and demand expansibility of online group-buying market are the direct driving powers. |
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| Keywords: | online group-buying coordination provincial capital cities |
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