| 哈萨克斯坦旅华客源市场特征与拓展分析 |
| |
| 引用本文： | 席宇斌,赵倩.哈萨克斯坦旅华客源市场特征与拓展分析[J].世界地理研究,2016(3):125-132. |
| |
| 作者姓名： | 席宇斌 赵倩 |
| |
| 作者单位： | 上海商学院酒店管理学院,上海,200235 |
| |
| 基金项目： | 2014年上海高校青年教师培养资助计划(ZZsxy1400)；上海商学院旅游管理特色学科建设。 |
| |
| 摘 要： | 自中国与哈萨克斯坦建交以来,双方逐渐深化和拓展合作领域。两国推进中方丝绸之路经济带建设同哈方"光明之路"新经济政策的对接,更加注重旅游等人文交流合作领域。因此,研究哈萨克斯坦旅华客源市场具有十分重要的现实意义。本文以连续多年的统计数据为基础,研究哈萨克斯坦游客的入境旅游优势,并从历史发展阶段、人口统计学特征、人均消费与平均停留时间、人均消费构成、入境方式、年内时间分布规律、在华空间分布和出境流向等八个方面分析哈萨克斯坦旅华客源市场特征,并得出相应结论。文章最后从创新旅游合作领域、丰富游客入境条件和进行旅游宣传推广三方面为两国市场拓展提出建议。
|
| 关 键 词： | 哈萨克斯坦 旅华客源市场 市场特征 拓展分析 |
Analysis on the characteristics and expansion of Kazakhstan visiting-China market |
| |
| Abstract: | Since the establishment of diplomatic relations between China and Kazakhstan, two sides gradually deepen and expand areas of cooperation. Now the two countries are working together to promote docking between China’s Silk Road Economic Belt construction and Kazakhstan’s Shining Path New Economic Policy, and pay more attention to cultural exchanges and cooperation, for ex-ample tourism field. Therefore, the study of Kazakhstan’s visiting-China mar-ket has very important significance. Based on the series of statistics data, this paper analyzes the market characteristics of Kazakhstan tourists from the following aspects including history stage of development, demographics, per capita consumption and the average residence time, per capita consumption structure, entry way, the distribution law of time and space, and then reaches a conclusion. This paper puts forward some suggestions for the market expand-ing from three aspects, including tourism field association, tourists entry requirements, and tourism promotion. |
| |
| Keywords: | Kazakhstan visiting-China Market market characteristics expan-sion analysis |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
