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| 研学旅游服务能力评价体系构建与实证研究 | |
| 引用本文： | 陈东军,杨定,谢红彬.研学旅游服务能力评价体系构建与实证研究[J].世界地理研究,2022,31(2):428-439. |
| 作者姓名： | 陈东军 杨定 谢红彬 |
| 作者单位： | 江西财经大学旅游与城市管理学院，南昌 330013 北京师范大学地理科学学部，北京 100875 福建师范大学地理科学学院，福州 350007 |
| 基金项目： | 国家自然科学基金项目(41871208);福建省自然科学基金项目(2019J01430) |
| 摘 要： | 研学旅游是进行体验式教育和研究性学习的教育旅游活动，在国家政策和市场需求的共同作用下蓬勃发展。本研究根据《研学旅行服务规范》构建了包括讲解及教育、交通、食宿、医疗及救助等服务要素的研学旅游服务能力综合评价体系，采用云模型评价方法对黄山、绍兴、安阳、绵阳和桂林五个首批中国研学旅游目的地城市进行实证对比与分析。结果表明：（1）讲解及教育是影响研学旅游服务能力最为关键的服务要素；（2）五地研学旅游服务能力评价结果为：黄山市和安阳市为高，绍兴市和桂林市为中，绵阳市为低，各地需根据各自发展现状及特点改善各项服务以综合提升研学旅游服务能力；（3）初步构建的评价体系可结合云模型方法对地方研学旅游服务能力进行综合评价。本研究为研学旅游的服务能力评价及产业发展提供科学参考。 |
| 关 键 词： | 研学旅游 教育旅游 旅游服务能力 云模型 研学旅游目的地 |
| 收稿时间： | 2020-08-13 |
| 修稿时间： | 2020-10-11 |
Construction and empirical analysis of the study travel service ability |
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| Dongjun CHEN,Ding YANG,Hongbin XIE.Construction and empirical analysis of the study travel service ability[J].World Regional Studies,2022,31(2):428-439. | |
| Authors: | Dongjun CHEN Ding YANG Hongbin XIE |
| Institution: | College of Tourism and Urban Management, Jiangxi University of Finance and Economics, Nanchang 330013, China Faculty of Geographical Science, Beijing Normal University, Beijing 100875, China College of Geographic Sciences, Fujian Normal University, Fuzhou 350007, China |
| Abstract: | Study travel is a type of educational tourism activity that integrates experiential education and research learning, and flourishes under the joint effect of national policy and market demand. Based on the previous related studies and national documents, the evaluation system of study travel service capacity including explanation and education, transportation, accommodation, and medical treatment and rescue services was constructed in this paper. Five of the first batch of study travel cities, Huangshan, Shaoxing, Anyang, Mianyang and Guilin were selected to be analyzed with the Cloud model. The results show that: (1) Explanation and education service is the most important service projects that affect the service ability of study travel. (2) The evolution result of study travel service ability of Huangshan and Anyang is high, Shaoxing and Guilin is medium, Mianyang is low. It needs to improve various service capabilities according to their respective development status and characteristics. (3) The constructed evolution system can synthetically judge the study travel service ability with the Cloud model. This paper provides a basis and reference for study travel capacity evaluation and industry development. |
| Keywords: | study travel educational tourism tourism service capacity Cloud model study travel destination |
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