Decoding the Development Strategy of a Major Retailer: Wal-Mart's Expansion in the United States |
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| Authors: | Murray D Rice Anthony Ostrander Chetan Tiwari |
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| Institution: | University of North Texas |
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| Abstract: | This research aims to provide insight regarding Wal-Mart's retail development strategy in its expansion across the continental United States. The study examines store location patterns and relationships between Wal-Mart's store and distribution center locations and markets. The study shows that, although radial expansion is broadly characteristic of the dense store patterns that have been well established for Wal-Mart at the national level, expansion patterns at the regional level are consistent with a selective process based on factors other than store density. These results provide a new perspective on Wal-Mart's expansion, providing insights of value to retail practitioners and local government. |
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| Keywords: | distribution center location location intelligence retail chain expansion store location Wal-Mart |
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