| 2022冬奥会背景下北京区域居民参与冰雪运动消费调查 |
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| 引用本文： | 胡良平,骆秉全,张晚萌.2022冬奥会背景下北京区域居民参与冰雪运动消费调查[J].地理科学,2021,41(12):2117-2126. |
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| 作者姓名： | 胡良平 骆秉全 张晚萌 |
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| 作者单位： | 北京师范大学体育与运动学院,北京100875;首都体育学院管理与传播学院,北京100191 |
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| 基金项目： | 北京市哲学社会科学重点项目(21JCB057) |
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| 摘 要： | 运用文献资料、问卷调查和数理统计、应用因子分析方法，结合北京区域滑雪场空间分布情况，对比居民冰雪运动参与倾向和频率，发现北京区域居民参与冰雪运动及消费的主要影响因素为性别、年龄、距离、收入水平和政策红利；分析得出雪场密度和区域经济水平、性别等对参与冰雪运动消费特征的影响。归纳4个主要影响北京区域居民参与冰雪运动的公共因子，分别是冰雪运动基础因子、冰雪运动信息因子、冰雪运动距离因子以及冰雪运动友谊因子。提出不断提升冰雪运动产品服务质量，出台鼓励性冰雪运动消费政策，完善冰雪运动消费环境，创新冰雪运动消费内容，逐步扩大冰雪消费规模等建议。
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| 关 键 词： | 2022冬奥会 北京区域 居民冰雪运动参与 冰雪消费 |
| 收稿时间： | 2021-05-21 |
| 修稿时间： | 2021-08-28 |
Research on the Consumption of Beijing Area Residents Participating in Ice and Snow Sports Under the Background of the 2022 Winter Olympics |
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| Hu Liangping,Luo Bingquan,Zhang Wanmeng.Research on the Consumption of Beijing Area Residents Participating in Ice and Snow Sports Under the Background of the 2022 Winter Olympics[J].Scientia Geographica Sinica,2021,41(12):2117-2126. |
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| Authors: | Hu Liangping Luo Bingquan Zhang Wanmeng |
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| Institution: | 1. College of Physical Education and Sports, Beijing Normal University, Beijing 100875, China
2. School of Sports Management and Communication, Capital University of Physical and Sports, Beijing 100191, China |
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| Abstract: | The 2022 Beijing Winter Olympics is a milestone in promoting Beijing area residents’ participation in ice and snow sports consumption. By using the methods of literature, questionnaire and mathematical statistics, it is found that the main influencing factors of Beijing residents’ participation and consumption in ice and snow sports are gender, age, distance, income level and policy dividend. Combined with the spatial distribution of ski resorts in Beijing, the influence of snow field density, regional economic level and gender on the consumption characteristics of participating in snow and ice sports is analyzed by comparing residents’ participation tendency. After factor analysis, four public factors that mainly affect residents’ participation in ice and snow sports in Beijing are summarized, which are the Ice and snow basic factor; Ice and snow movement information factor; Ice and snow movement distance factor and ice and snow movement friendship factor. Therefore, some suggestions have been proposed such as continuously improving the service quality of ice and snow sports products, consolidating the consumption base of ice and snow sports, public the encouraging ice and snow sports consumption policies , making strengthen the propaganda of ice and snow sports, improving the consumption environment of ice and snow sports, creating nice atmosphere of ice and snow sports consumption, innovating the content of ice and snow sports consumption and gradually expanding the scale of ice and snow consumption. All above suggestions are proposed in order to promote Beijing residents’ participation in ice and snow sports and drive Beijing ice and snow consumption market to develop surpassingly. |
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| Keywords: | 2022 Winter Olympic Games Beijing area residents’ engagement of ice and snow sports ice and snow consumption |
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