| 上海市居民乡村旅游行为特征及感知研究 |
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| 引用本文： | 张明珠,卢松,管兵中,陈思屹.上海市居民乡村旅游行为特征及感知研究[J].亚热带资源与环境学报,2007,2(3):81-87. |
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| 作者姓名： | 张明珠 卢松 管兵中 陈思屹 |
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| 作者单位： | 安徽师范大学,国土资源与旅游学院,安徽,芜湖,241000 |
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| 基金项目： | 安徽省高校人文社会科学研究基金
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安徽省高校优秀中青年骨干教师资助 |
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| 摘 要： | 运用旅游心理学原理,采用比较分析和交互分析等研究方法,分析了上海市居民乡村旅游的人口学特征、行为偏好以及效果感知,并提出加强乡村旅游宣传力度、观念创新和服务管理等建议.
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| 关 键 词： | 乡村旅游者 行为特征 客源市场 上海市 |
| 文章编号： | 1673-7105（2007）03-0081-07 |
| 修稿时间： | 2007-04-10 |
On the Behavioral Characteristics and Perceptions towards Rural Tourism of Shanghai Residents |
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| ZHANG Ming-zhu,LU Song,Guan Bing-zhong,Chen Si-yi.On the Behavioral Characteristics and Perceptions towards Rural Tourism of Shanghai Residents[J].Journal of Subtropical Resources and Environment,2007,2(3):81-87. |
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| Authors: | ZHANG Ming-zhu LU Song Guan Bing-zhong Chen Si-yi |
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| Institution: | College of Territorial Resources and Tourism Anhui Normal University, Wuhu, Anhui, 241000, China |
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| Abstract: | Applying basic principles of tourism psychology, and with the adoption of comparative and crossed analysis methods, the demographic characteristic, behavioral preferences and impact perception towards rural tourism of Shanghai residents were analyzed. Suggestions on the development of rural tourism, such as to strengthen propagandizing for rural tourism, to realize conception innovation and to improve service and management level, were put forward. |
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| Keywords: | rural tourist behavioral characteristic touris source market Shanghai city |
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