| 基于产品生命周期理论的旅游产品结构优化研究——以焦作云台山为例 |
| |
| 引用本文： | 刘荣.基于产品生命周期理论的旅游产品结构优化研究——以焦作云台山为例[J].地域研究与开发,2011,30(6):111-115. |
| |
| 作者姓名： | 刘荣 |
| |
| 作者单位： | 河南财经政法大学旅游与会展学院,郑州,450002 |
| |
| 基金项目： | 河南省哲学社会科学规划项目 |
| |
| 摘 要： | 从旅游产品生命周期理论出发,对我国著名风景名胜区云台山进行实证研究。通过研究云台山景区的主要指标的演变过程,分析探讨了云台山生命周期的发展轨迹。研究结果表明,云台山风景区已经历了旅游产品生命周期的导入期和成长期,目前已步入旅游产品生命周期的成熟阶段,为使其生命周期控制在理想阶段,此时,云台山应在充分发挥自身优势的同时,根据旅游市场变化趋势,通过优化现有产品、整合现有资源、区域合作、开发新产品、开拓新市场、大力发展旅游相关服务等措施提高市场竞争力,延长成熟期。
|
| 关 键 词： | 生命周期 旅游产品 焦作市 云台山 |
Tourist Product Structure Opimization Based on Product Life Cycle Theory:A Case of the Mount Yuntai, Jiaozuo City |
| |
| Liu Rong.Tourist Product Structure Opimization Based on Product Life Cycle Theory:A Case of the Mount Yuntai, Jiaozuo City[J].Areal Research and Development,2011,30(6):111-115. |
| |
| Authors: | Liu Rong |
| |
| Institution: | Liu Rong (Tourism and Exhibition Institute,Henan University of Economics and Law,Zhengzhou 450002,China) |
| |
| Abstract: | Proceed from tourism product life cycle(PLC) theory,this thesis makes an empirical study about the Mount Yuntai,a national famous scenic spot.According to the research of the process of evolution of the main indexes about the Mount Yuntai,this paper analyzes the development track of the life cycle of Mount Yuntai.The results of the study show that Mount Yuntai has experienced the periods of introduction and growth,at present has entered the periods of mature.In order to make its life cycle control in the ideal level,the Mount Yuntai should make the most of its advantages and according to the market trend,take measures such as the innovation of the product,optimization of the present products,integration of existing resources,exploitation of the new products and new market,development of the related services and so on,to improve the market competitive power and extend the period of mature. |
| |
| Keywords: | product life cycle(PLC) tourism product Jiaozuo City the Mount Yuntai |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
