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1.
This study investigates the impact of driving time and retail agglomerations on consumer store choice within a retail network. A pairwise comparison of confluencing store trade areas is conducted based on loyalty card information and exit questionnaires for six retailers operating in different product categories in Belgium. Results show that there is a stronger emphasis in the preference hierarchy on driving time towards a store for the daily goods retailer. Moreover, there is varying intra-network spatial competition depending on the type of location strategy pursued by the different retailers. Results show that for some retailers retail agglomeration effects are more outspoken than for others. However, impact of driving time on consumer intra-network store choice was independent of retail agglomeration size. Finally, results indicate that opening stores outside the pursued location strategy should be approached with care as significant impacts on sales cannibalization can emerge within the store network. These findings are important for crafting an overall expansion strategy for expansion managers as well as for marketing managers occupied with network changes at operational level.  相似文献   

2.
In a competitive business environment, retailers brand themselves using unique location strategies. New retailers, especially, use their location strategy to construct a different brand concept from that of the first mover. Therefore, retail chains in the same industry show different location patterns. This article aims to investigate how a new retailer uses its location strategy to differentiate itself from the first mover by comparing the location patterns of two coffee chains. The location patterns of Starbucks Coffee (a “first mover” that employs a premium brand concept) and Ediya Coffee (a “new retail chain” that promotes an economical brand concept) are analyzed for the study. We use a Bayesian spatial model to explore the two retailers' location patterns in Seoul, Korea. Considerable differences are found in the spatial distribution patterns of the two coffee franchises. Starbucks has formed store groupings in prime areas such as the city center based on its cluster location strategy, reflecting its premium brand concept. Conversely, many Ediya Coffee shops have been located in less desirable areas such as fringe areas with low land prices, reflecting their economical brand concept and differentiating the company from Starbucks. These findings lead to a useful marketing implication for a retail startup formulating its location strategy for differentiation. Furthermore, this study's company-level analysis of retail location patterns provides a better understanding of complex retail geography.  相似文献   

3.
随着互联网、人工智能等技术的渗透,新零售这一城市新兴商业业态的发展对区位产生了差异化的选择。论文以星巴克和瑞幸咖啡为例,采用空间最邻近指数、核密度分析,比较上海传统零售与新零售在空间布局上的不同特征,并采用空间计量模型,进一步探究两者在区位选择因素上的差异。结果显示:①瑞幸和星巴克门店的空间布局在市域尺度上均具有明显的中心指向,但也存在差异。作为新零售的代表,瑞幸在城市各圈层的分布更为均质,不如传统零售星巴克强调城市中心区位。②传统零售与新零售具有相似性和差异性布局特征,全局而言,瑞幸的聚集程度高于星巴克。而在城市的中心区域,传统零售呈现单中心集聚特征,新零售则呈现多中心分散特征,远不如传统零售聚集。③新零售与传统零售的选址因素存在较大的差异。传统零售星巴克与商场密度有高度显著的相关性,具有商业中心偏好,而影响瑞幸咖啡选址最重要的因素是写字楼密度,且商场租金对其呈负向影响,新零售瑞幸咖啡对商务办公区域的偏好超过商业中心。  相似文献   

4.
Existing evidence on food retail expansion in developing countries is largely based on cross-country studies. This may be excellent to provide general pictures but less relevant for development planners to tailor context-specific interventions. We apply a meso-level analysis to address three questions: (i) Are modern food retail formats impeding the expansion of the traditional ones? (ii) What is the pattern of food retail expansion into urban, peri-urban, and rural areas? (iii) What factors influence observed food retail patterns? The study was carried out within the geographic landscape of Lebanon, a commercial link between the Middle East and Europe. Historical analysis shows increased growth both in the modern and traditional food retail sales, with the former modestly outpacing the latter. However, data from the last five years indicate the gap being reduced to 2 percentage points, displaying a clear leveling-off as compared to the preceding decade. Thus, we find insufficient evidence to conclude that modern food retail formats are definitively replacing traditional ones. An extremely high spatial disparity in food retail concentration is observed across governorates and districts, suggesting a need for flexible policies for viable food system development in various contexts. Expansion of modern food retail formats is limited by geography or socioeconomic groups, while traditional formats are equally present in urban, peri-urban and rural settings, including high poverty areas. This suggests a need for recognizing the latter as alternative institutions to address specific needs of consumers, particularly in poorer neighborhoods or rural areas. The findings are relevant for international, regional, and domestic food retailers to understand food retail patterns in Lebanon, for development planners to tailor specific interventions in areas where food establishments are least developed, and for researchers to investigate the impact of such patterns on nutritional transformations among the Lebanese urban, peri-urban and rural populations.  相似文献   

5.
A retail dealer was given an exclusive market area in which to sell the product of a manufacturer. Later, this manufacturer assigned part of that exclusive area to another dealer. The first dealer subsequently sued the manufacturer for a breach of contract and damages resulting from the overlap. The attorney for the defense (the manufacturer's attorney) asked me to form an opinion on damages as an expert witness in economic geography. I used two methods: (1) a thought experiment based on a retail gravity model, and (2) an elementary regional shift‐share analysis. This case study in applied geography is presented here in the form of a narrative.  相似文献   

6.
The distribution of many geographical objects and events is affected by the road network; thus, network-constrained point pattern analysis methods are helpful to understand their space structures and distribution patterns. In this study, network kernel density estimation and network K-function are used to study retail service hot-spot areas and the spatial clustering patterns of a local retail giant (Suguo), respectively, in Nanjing city. Stores and roads are categorized to investigate the influence of weighting different categories of point events and network on the analysis. In addition, the competitive relation between Suguo and foreign-brand retail chains was revealed. The comprehensive analysis results derived from the combination of the first-order and second-order properties can be further used to examine the reasonability of the existing store distribution and optimize the locational choice of new stores.  相似文献   

7.
As the world economy shifts towards services, transnational corporations (TNCs) in the service sector have accelerated their expansion in emerging economies. This paper examines the development and embeddedness of foreign hypermarket retailers in China. It also analyzes the spatial penetration patterns of retail TNCs, the impacts of home and host economies on their local embeddedness, and how they resolve the structural paradox between enforcing standardization and conducting localization. The expansion of retail TNCs has been influenced by the gradual liberalization policies of the Chinese government. Spatially, they expanded in two directions: from the eastern costal region to the central and western hinterland, and along China's urban hierarchy from larger cities to smaller cities. While home economies greatly influenced their initial strategies, foreign hypermarket retailers are constantly adjusting to better embed in the Chinese market and to more effectively resolve the structural paradox.  相似文献   

8.
ABSTRACT

This paper describes an empirical case study of the Subiaco town centre in Western Australia. The research method employs geospatial mapping of archival and contemporary data sources to explore the town centre's changing spatial structure and high street morphology at the micro-scale over the past century. Once a thriving retail and business centre, Subiaco's (and possibly the state's), premier retail high street destination is now being compromised as the disruptive influence of online retailing gains further traction in the marketplace. Retail disruption provides the paper's conceptual foundation. Agents of disruption include the processes of creative destruction and innovation diffusion, which together with macro-economic factors help to explain the centre's evolution over time and space. The paper examines changes in the town centre's morphological character including residential gentrification, a growing dominance of fast food outlets, an overabundance of comparison stores and a more gendered offering in retail and personal services establishments. The paper also refers to the potential of the town centre to regain its past residential status as a means of fostering economic growth and renewal and suggests that this will only be achieved with radical intervention at the policy and planning level.  相似文献   

9.
网上零售企业的空间组织研究——以"当当网"为例   总被引:5,自引:1,他引:4  
汪明峰  卢姗 《地理研究》2011,30(6):965-976
零售商业活动及其空间组织历来是城市和经济地理学研究的重要主题之一.伴随着新的信息和通信技术的应用和普及,一种新的商业业态--网上购物,正在被越来越多的商家和消费者所接受.这一趋势对零售业的价值链、商业模式以及空间组织均产生了不可忽视的影响.本文试图通过对国内主要的电子商务企业之一"当当网"的研究,初步探讨网上零售企业的...  相似文献   

10.
Fifty retail chains with more than 70,000 U.S. store locations were placed into a cluster analysis to group together similar chains based on lifestyle segmentation composition of store trade areas. Five distinct cluster groups emerged. The objective was to analyze whether the geographic exposure to various lifestyles is aligned with the value platform of each retailer. Competitors were also analyzed along the lines of group membership. Although not all competitors were in the same groups, category killers generally located near higher income segments, whereas value retailers and chains that feature off-price merchandise generally located near customers with more modest incomes.  相似文献   

11.
Abstract

Analyses of criminals' travel patterns can provide significant suggestions to improve crime management. This study extends the investigation of criminals' travel behavior from journey-to-crime to journey-after-crime. Moreover, new methods are developed to examine the spatial patterns of location pairs when restricted by the underlying geographical process. The methods are employed to investigate criminals' journey-after-auto-theft in the city of Buffalo, New York. The analyses reveal that auto thieves' trips from vehicle-theft locations to the corresponding vehicle-recovery locations are local in nature. The travel distances are significantly shorter than the randomly simulated trips; the travel directions are biased from the random directions as well.  相似文献   

12.
After unification in 1990 the German government was faced with the task of modernizing the economies of the five new Länder. This process has focused on service sector expansion, particularly the growth of consumer services, which were underdeveloped in the German Democratic Republic. This paper presents a preliminary survey of the impact of the political transition on the structure, organization and spatial pattern of retail services. The new retail sector is characterized by channels of distribution imported from West Germany, uneven development of retail services, and the survival of artefacts from the retail system of the socialist era. Close convergence with levels of retail provision in the old Länder has not been achieved and the changing nature of economic, legislative and political conditions render further expansion problematic. The introduction of legislation to regulate retail growth, the increasingly contested nature of retail change and the complex politics surrounding economic redevelopment in eastern Germany will influence the nature and extent of future retail development.  相似文献   

13.
Analyses of criminals' travel patterns can provide significant suggestions to improve crime management. This study extends the investigation of criminals' travel behavior from journey‐to‐crime to journey‐after‐crime. Moreover, new methods are developed to examine the spatial patterns of location pairs when restricted by the underlying geographical process. The methods are employed to investigate criminals' journey‐after‐auto‐theft in the city of Buffalo, New York. The analyses reveal that auto thieves' trips from vehicle‐theft locations to the corresponding vehicle‐recovery locations are local in nature. The travel distances are significantly shorter than the randomly simulated trips; the travel directions are biased from the random directions as well.  相似文献   

14.
张英浩  汪明峰 《热带地理》2021,41(3):573-583
零售活动的空间关系研究是城市地理学研究的一个热点问题。以上海市内环地区的星巴克、COSTA和瑞幸咖啡三家咖啡连锁公司的门店为研究对象,综合运用多种空间统计方法和实地调研分析三者之间的空间关联特征。结果表明:1)无论是传统零售还是新零售模式下的咖啡门店,其空间分布均大致表现出靠近消费市场的空间导向特征;2)星巴克门店的空间集聚程度最强,瑞幸咖啡门店空间集聚程度最弱;3)利用一种新的多元空间统计方法计算后发现,无论是传统咖啡零售星巴克和COSTA的门店,还是星巴克与新零售瑞幸咖啡的门店,均呈现显著相互吸引的空间关联特征,但其形成机制存在差异;4)星巴克与COSTA常常成对出现在商圈或商务区中心位置,而后进入市场的瑞幸咖啡门店常常位于“非中心”位置。新零售模式可以通过互联网平台、大数据分析等技术重构交易基础逻辑,改变传统零售依赖门店的成本结构模型;同时,新零售模式高度重视用户线上体验,在一定程度上弱化了实体区位的重要性。因此,在进行城市规划,特别是商业区规划时,应重视新零售模式对区位选择的影响,重视互联网与大数据在区位决策中的作用,挖掘传统弱区位地区或地段的发展可能性,提高城市土地利用效率。  相似文献   

15.
张文忠  李业锦 《地理学报》2006,61(10):1037-1045
以居民消费行为与商业区位选择为研究目的,从消费者属性和商业环境双重视角,构建计量经济模型分析居民消费区位偏好和区位决策行为。研究表明,教育程度、职业类型、收入水平、交通出行方式和购物出发点等居民属性特征显著影响着居民消费区位的偏好,居民对区位、商品价格、服务质量、休息场所、配套设施、停车场等商业环境满意度的评价水平明显影响着居民的消费区位决策,但居民对交通条件、商业规模和商业氛围等满意度的评价水平对消费者区位选择决策的影响并不显著。因此,针对不同消费者要开发和建设不同类别的商业区,以满足不同层次居民的消费需求;另外,良好的商业区位、多元化商品价格、高质量服务水平、完善的休息场所和配套设施、充足的停车场设施等是吸引居民消费的重要条件,也应该是商业区环境建设的重点内容。  相似文献   

16.
17.
随着互联网的快速发展和普及,网上购物因其巨大的经济潜力已经成为ICT 应用的核心领域之一。网上购物指的是通过互联网搜索或购买商品和服务的活动,网上购物作为一种新的购物渠道和媒介,与城市传统零售业在竞争的同时又相互补充,重新塑造人们的购物行为和零售业运行模式,进而改变着城市传统零售业布局和土地利用格局。本文重点梳理国内外近20 年来地理学界关于网上购物、出行和城市零售空间的研究内容。网上购物和出行的关系包括替代、补充、修正、中立4 个方面。网上购物对城市零售空间的影响包括:①扩大化和碎片化活动空间;②不同等级零售空间受网购影响差异显著,向虚实融合的零售空间转化;③线上线下零售活动向与其他空间渗透和融合,促进传统零售空间转型。研究结论可为消费者出行优化和城市传统零售业发展转型提供借鉴。  相似文献   

18.
社区化新零售是新兴的商业模式,也是商业与社区互动的重要场域,值得从城市空间视角深入探究。基于南京市盒马鲜生及相关兴趣点(point of interest,POI)与兴趣面(area of interest,AOI)数据,综合运用空间分析、定量统计、实地调研等方法,解析盒马鲜生的服务类型及对象、空间布局特征、区位选址因素,并提出优化发展建议。研究发现:① 南京市盒马鲜生服务对象以社区为主,酒店、写字楼为辅;服务客户以具有一定经济基础和消费能力的中青年人群为主。② 空间布局总体呈现南—北走向的主城区+近郊区的“5+7三组团”格局,均为“点”状门店+不规则“面”状服务区相结合的“中心—外围”结构,实际配送范围与3 km缓冲区存在差异。③ 区位选址主要受社区密度和交通环境的影响,对商圈、地价具有依赖性,竞争对手对门店选址影响较小;主要位于社区与道路密度中高值区、商圈边缘地带、主干道两侧及地价中等区域,并利用面状服务区延伸服务范围,获取更多潜在目标客户群。最后从消费群体、运营成本、品牌竞争3个方面探索其区位选址的影响机制,并基于区位选址特征提出优化发展建议。  相似文献   

19.
In this paper we assess the ways in which the topography of glaciated northern Britain has affected the siting and operations of water mills, and compare those factors and mill locations for mills in unglaciated southern Britain. We then explore the impacts of these findings on the potential downstream impacts of mill dam failure.We used a GIS to plot the locations of all 1712 localities in Britain's Ordnance Survey Gazetteer that include “mill”, “milton” (‘milltown’) and “miln” in their name. We then examined the geomorphology of mill locations in two study areas, one in northeast Scotland (glaciated; 421 localities) and one in southern England (unglaciated; 438 localities), assessing (i) mill location within the drainage net, and (ii) the steepness of an adjacent stream within a radius of 500 m of the mill locality. The large majority of mills are located within the first 10 km of the drainage net in both study areas, presumably on relatively stable bedrock channels. The data for most of the mills in both study areas indicate that catchment areas of less than 200 km2 are sufficient to supply the water necessary for operation of a mill, but the higher rainfalls and runoff in Scotland (almost twice the values in the England study area) mean that mill dams in S England must have been higher and of higher capacity than those in NE Scotland. That finding is consistent with the results related to channel steepness, which show that mills in Scotland are associated with steeper channels than is the case in England. The generally greater channel steepness in Scotland (and the greater downstream extent of those steeper channels, as also confirmed by the data) reflect both the many glacially steepened bedrock channel reaches in Scotland and the steepening of Scotland's coastal bedrock channels as a result of glacio-isostatic rebound.The technical requirements of water mill operation favour situations where water can be delivered to the top of, or at least part-way up, the mill wheel. Scotland's steeper rivers and its higher rainfalls mean that Scotland's mills require smaller mill dams, if they are needed at all. It would therefore be expected that catastrophic or managed failure of mill dam walls in northern Britain would release lower volumes of trapped sediment to the downstream fluvial system. These lower volumes would in turn result in lower geomorphological impacts downstream of the dam, both in terms of changing channel patterns and burial of the bed. Such dam failure is a key current issue in geomorphology and one case study of a small failed mill dam in western Scotland confirms the minimal downstream impacts of that failure.  相似文献   

20.
基于POI大数据的沈阳市住宅与零售业空间关联分析   总被引:5,自引:3,他引:5  
城市住宅及其价格与区域商服业的空间关联性量化研究是人文-经济地理学的重要研究内容。以辽宁省沈阳市为案例,以住宅和零售业兴趣点(Point of Interest, POI)为数据源,基于空间核密度分析提取住宅和各类零售业的空间聚类形态,量化表达商住空间布局的相关性,并在此基础上运用地统计方法测算房价的空间异质性及其与零售业态空间布局的差异特征。结果表明,零售业的整体空间聚集特征与住宅相似,呈现中心城区块状聚集、外围城区多中心离散的分布格局;零售业与住宅核密度相关系数为0.95,超市、便利店等小规模的零售业与住宅密度相关性较强,商场商厦的聚集效应落后于城市住宅,大型零售业应该在铁西经济技术开发区等住宅密集区规划选址,为居民提供高端购物服务;住宅价格的倒“U”型空间分布模式与零售业空间密度的圈层衰减特征相符。  相似文献   

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