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论南岳衡山旅游商品的深度开发 总被引：2，自引：1，他引：2
南岳衡山不仅是南方重要的旅游商品批发中心，而且是我国重要的旅游商品生产基地。副主席据南岳衡山旅游商品开发中存在的一系列问题，提出应以佛教文化、寿文化为主题形成龙头旅游商品，以提升品牌形象和整体形象，通过面向市场，依托衡山，整合资源，突出特色，严格管理，加强促销等策略进行深度开发。 相似文献
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南岳衡山是我国南方唯一的一处五岳名山,历史上也是我国南方最大的文化、宗教活动中心之一,素享"五岳独秀"、"文明奥区"、"宗教圣地"、"抗战名山"等盛名.在抗日战争中,衡山曾一度成为国民政府的军事指挥中心,留下了大量的抗战军事文化史话、遗存和胜迹等文化旅游资源.衡山抗战军事文化资源极具个性特色,拥有较高的开发利用价值.文中从衡山抗战军事文化资源形成的历史地理背景入手,全面阐述了衡山抗战军事文化资源,探讨如何把衡山"抗战名山"资源转变为现实旅游资源或现实的经济优势,提升南岳衡山生态文化旅游的品位,实现南岳衡山 相似文献
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在对南岳衡山旅游资源和发展现状分析的基础上,阐述了南岳衡山进行旅游产品深层次开发的必要性和可行性,有针对性地从生态旅游、文化旅游、节庆旅游、体验旅游4个方面提出了实现南岳衡山旅游产品深层次开发的有效途径,并就南岳衡山旅游产品深层次开发应采取的保障措施进行了探讨。 相似文献
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为研究不利天气事件对冬季旅游的影响,以吉林省为研究区,针对冬季旅游中不利天气发生概率进行分析,选取大风（风速＞5 m/s）、极端低温（≤?16℃）和降水日数3种不利天气事件,通过优化吉林省各气象站点的多元Copula函数,分析了3种不利天气群发特征及其对吉林省冬季旅游造成的影响。研究发现,Survival Joe (SJ)、Clayton、Farlie-Gumbel-Morgenstern (FGM) 3个属函数适合构建R-Vine Copula并用于分析不利气象条件对吉林省冬季旅游影响。从日气象数据分析发现,吉林省冬季单一不利气象条件的发生频率在0.15~0.30之间,而同时发生两种不利气象条件的频率在0.01~0.04之间,西部地区的不利气象条件发生频率高于中东部地区。在吉林省冬季多种不利气象条件群发的耦合分析中,白城、松原、四平地区不利气象事件发生联合概率较高,但是从冬季冰雪旅游经济损失上,长春、延边、松原、白城和吉林市潜在损失较大。这对于分析气象条件对冰雪旅游影响作用机制,吉林省冰雪旅游出行保险制定,冰雪旅游灾害防控和调整冰雪旅游空间规划具有重要指导意义。 相似文献
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衡山旅游客源市场的开发与营销对策研究 总被引：3，自引：0，他引：3
分析了衡山旅游客源市场规模、时空分布规律和游客行为特征等旅游需求特征，在此基础上研究了衡山的旅游客源市场竞争机制和开发定位，提出了衡山旅游业可持续发展的旅游客源市场营销策略。 相似文献
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南岳衡山生态文化旅游发展初探 总被引：5，自引：0，他引：5
五岳独秀的南岳衡山,经数千年人类历史文明洗礼,已积淀了深厚而独特的书院文化、宗教文化、山水文化、寿文化、抗战文化、名茶文化等生态文化旅游资源。在绿色消费、生态旅游盛行的当代,应充分利用南岳衡山这一特有优势,大力发展名山生态文化旅游,进一步优化其自然生态环境,瞄准旅游目标市场,推出系列特色生态文化旅游精品,加强资源和环境的保护,以实现其可持续发展。 相似文献
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推动冰雪旅游高质量发展践行了“冰天雪地也是金山银山”发展理念,助推着体育强国、健康中国建设,满足了人民日益增长的美好生活需要。中国冰雪旅游历经三十多年的发展,已形成规模化、整体化发展格局;北京冬奥会的筹办更是给冰雪旅游带来重大发展契机,利好政策陆续出台,消费热情不断高涨。与此同时,冰雪旅游相关研究也持续涌现,取得了丰厚研究成果。文章以“内涵辨析-脉络梳理-体系构建”为逻辑主线,从冰雪旅游基础概念、发展脉络演进、研究内容、研究方法及区域等方面对中国冰雪旅游展开分析和评述。研究表明：冰雪旅游内涵丰富,学者们从资源、动机以及季候等视角展开了概念界定;冰雪旅游研究历经4个阶段,研究与实践联系日益紧密,产业发展受资源、政策、市场等因素驱动;研究内容已形成一定体系,与国家、产业发展战略的结合有待加强;以定性研究为主,缺乏定量、纵深研究;研究区域高度集中在东北、华北地区,且视角较为宏观。最后提出从理论构建及研究视角、研究内容、研究方法、区域等方面进行未来研究的创新。以期推动中国冰雪旅游研究的理论化和体系构建,引领和指导未来冰雪旅游领域研究,推进中国后冬奥时代冰雪旅游高质量发展。 相似文献
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"核心-边缘"理论在南岳衡山区域旅游产品开发中的运用 总被引：13，自引：2，他引：11
文章从南岳衡山旅游区的现状与开发潜力分析入手,结合核心-边缘理论,进一步探讨南岳衡山核心旅游区域与边缘旅游区域及其产品的相关因素、相互关系,得出南岳衡山区域旅游产品开发的基本思路,即发展核心、带动边缘、平等竞争、优势互补、合作互赢。围绕这一基本思路,从5个方面具体阐述了旅游产品的开发战略。 相似文献
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中国城市节事活动的开发与管理 总被引：40，自引：2，他引：38
通过对大量资料的统计分析 ,对蓬勃发展中的中国城市节事活动的态势进行了较深入的阐述 ,这一研究主要从城市节事活动的主要类型、现状评价、基本规律、讨论与建议等几个方面加以论述。研究表明 ,目前我国节事活动的研究主要集中在概念界定、经济效益及效益机理评估、节事活动与社会经济发展的关系、节事运作模式等方面 ,研究范围较狭窄。节事活动的发展现状主要表现为数量、类型多而举办历史短 ,政府干预多而市场作用发挥不足 ,主题重复与文化、经济结合不紧密 ,节事活动运作模式多样化等特点。文章分析了我国节事活动的时空分布特征和规律 ,并对其开发与管理提出了建议 相似文献
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The Beijing Winter Olympics brought a historical miracle to the development of China’s ice and snow tourism. It is both an opportunity and a challenge to reap the extra dividends of the times and to develop China’s ice and snow tourism. By selecting 18 academic papers, this special issue deeply discusses the status quo and the future measures of ice and snow tourism in China from three aspects: ice and snow tourism development and management, the ice and snow tourism experience and its influencing factors, and ice and snow tourism impact assessment. Moreover, one part entitled “Tourism Culture and Ecotourism” has been set up to emphasize those cutting-edge research topics. It is worth mentioning that this issue is in-depth and has profound connotations. First of all, the research area ranges from national to regional to the city-level, including both longitudinal and horizontal research. In additon, the research methods are practical, innovative, and at the frontier of scientific research, and include industrial correlation analysis methods, kernel density, spatial autocorrelation and other geospatial analysis methods, content analysis methods, sentiment analysis methods, structural equation models, Delphi methods, spatial statistics methods, geographic detector method and many others. In general, this special issue combines qualitative research with quantitative research, provides a variety of theoretical perspectives such as perceived value theory, institutional evolution theory, etc., and builds various useful models like the pre-competition evaluation model for ice and snow tourism heritage, the consumption skill-travel radius decision-making influence model under the moderating effect of the ski resort comprehensive leisure environment, the evaluation model of the suitability of glacier tourism resource development, the model of the relationship between tourists’ experience value and loyalty in the context of ice and snow tourism, among others. These studies are expected to provide theoretical and practical guidance for the development of ice and snow tourism in the post-Winter Olympics era, and help ice and snow tourism develop in a sustainable and high-quality direction. 相似文献
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论气景旅游资源的组成及功能 总被引：2，自引：0，他引：2
郑霖 《云南地理环境研究》2000,12(1):59-60
气景旅游资源是指对旅游业产生经济社会效益的有利气象气候条件要素。主要由风、云、雾、雨、雪、冰及月等气态景、液态景、固态景和光态景４大类组成,是一种宝贵的自然景观旅游资源。具有多样性、流动性、变化性、周期性及区域性等特点。在观赏揽胜、疗养健身和科学考察等旅游领域上有很大价值。 相似文献
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The successful bid for the Beijing Winter Olympics has brought historic opportunities for the development of ice and snow tourism in China. An index system for the evaluation of tourist satisfaction in ice and snow tourism destinations was constructed from the target layer-factor layer-index layer approach in this paper. Taking tourists with ice and snow tourism experience as the research object, and integrating a questionnaire survey and the Importance-Performance Analysis (IPA) method, a total of 840 valid questionnaires were collected to assess the satisfaction of tourists in snow and ice tourism destinations, and the promotion model of tourist satisfaction in ice and snow tourism destinations was put forward. This process led to three main results. (1) Ice and snow tourists in China are characterized as young and better-educated, with college students aged 19 to 25 as the main consumer group. More than 70% of ice and snow tourists are pretty satisfied with the current development of ice and snow destinations in China, and are willing to participate again. (2) Other than “ice and snow souvenirs”, tourists’ perceptions of importance are all higher than the level of perceived satisfaction, and the importance values of the 13 indicators including “Scenic spot security” and “Diversity of ice and snow entertainment and sports” are especially high, showing that tourists have high expectations and demands of the destinations. However, the perceived satisfaction level of tourists for all indexes is generally low, mostly at the general satisfaction level, indicating that ice and snow tourism destinations have only partially met the demands of ice and snow tourists, and there is still much room for improvement. (3) After IPA analysis, five suggestions for improving the satisfaction of tourists in ice and snow tourism destinations were put forward, including diversification of the tourism business model, construction of tourism facilities, a market diversified cultivation model, a humanized mode of tourism service and a refined management model. The results of this study will help to enrich the theory of ice and snow tourist satisfaction and promote the high-quality development of China's ice and snow tourism in the post-Winter Olympics era. 相似文献
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The role of tourism in social and economic development and stabilizing the Olympic legacy has been widely discussed. Beijing is the first “Dual-Olympic City”. For the first time, the Beijing Winter Olympics has adopted a model of three competition areas, which has attracted much attention to the study of its tourism legacy. In the legacy plan, the construction of the “Beijing-Zhangjiakou Sports Culture and Tourism Belt” was proposed. The development of ice and snow tourism and the cultivation of the ice and snow tourism market is also reflected in many policy documents and government actions. The scientific planning before the competition laid a good foundation for the sustainable development of its ice and snow tourism heritage. This research combines Olympic legacy research with tourism destination theory, and focuses on ice and snow tourism directly related to the Winter Olympics and the significance of pre-event planning for legacy protection. At the same time, the improvement of the quality of ice and snow tourism destinations is embedded in the pre-Olympic legacy, and opinions and suggestions on how to ensure the stability of the legacy after the games are given. This study uses the literature review method and the second-hand materials survey research method, then through establishing a tourism legacy pre-game evaluation model and the use of geographic information, government reports, policies, publicly released statistics and news reports, etc.. It explores the legacy of the Beijing 2022 Winter Olympics and Paralympics, aiming to lay the foundation for preserving the continuous value of the ice and snow tourism legacy during and after the Olympics. The results indicate that the Beijing Winter Olympics has made relatively complete plans and reliable progress in both tangible and intangible legacy. Complete tourism infrastructure, an optimistic sport and cultural atmosphere, and the improvement of residents’ health concept and sports awareness have become boosters for the development of ice and snow tourism in the Beijing-Zhangjiakou region. 相似文献
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"美丽冰冻圈"融入区域发展的途径与模式 总被引：2，自引：0，他引：2
在探讨“美丽冰冻圈”内涵的基础上,从自然属性与社会经济两个层面、致利与致害两条线,分析了“美丽冰冻圈”与区域可持续发展的关系,“美丽冰冻圈”、区域社会经济发展、人类福祉构成冰冻圈—人类社会经济复合命运共同体。基于中国冰冻圈要素及其变化影响的区域差异性,选取祁连山—河西地区、青藏高原三江源地区、横断山大香格里拉地区,分别代表冰冻圈水资源影响区、冰冻圈灾害影响区、冰冻圈旅游经济区,围绕冰冻圈水资源服务与绿洲经济、雪灾害风险与畜牧业经济、冰雪旅游与区域经济等核心问题,从冰冻圈资源服务与灾害风险视角,详细阐述了冰冻圈融入不同区域发展的途径与模式。在干旱半干旱内陆地区,冰冻圈主要以水源涵养、水量供给与径流调节服务,融入绿洲社会经济发展,是一种冰冻圈水资源支撑型区域发展模式;在青藏高原高寒区,冰冻圈生态环境决定了畜牧业经济的脆弱性,冰冻圈灾害负向影响畜牧业经济,是一种冰冻圈生态支撑+灾害影响型区域发展模式;在冰冻圈旅游经济区,直接依托冰雪资源发展冰雪旅游业,是一种基于冰冻圈资源的旅游经济驱动型区域发展模式。 相似文献
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冰雪旅游是推动冰雪经济与旅游产业高质量融合发展的重要途径,现已成为文旅产业中最具潜力的领域之一。然而在全球气候变化的影响下,冰雪旅游发展面临严峻挑战。文章以北京市为例,运用结构方程模型对冰雪旅游情境中城市居民的气候变化感知、感知价值、旅游意向和环境责任行为等变量间的影响关系及其形成机制进行分析。研究发现：(1)气候变化感知分为气候变化表征和气候变化风险两个维度,且两者显著正向影响冰雪旅游感知价值。同时,气候变化风险显著正向影响旅游者环境责任行为。(2)冰雪旅游感知价值显著正向影响冰雪旅游意向和环境责任行为。(3)冰雪旅游意向显著正向影响环境责任行为。(4)旅游经历在气候变化感知对冰雪旅游意向和环境责任行为的影响关系中具有显著的正向调节作用。本研究对厘清冰雪旅游情境下气候变化感知对游客环境责任行为的复杂影响机理具有重要的理论价值,同时也能够在一定程度上为相关部门把握“后冬奥”黄金机遇,推动冰雪旅游高质量发展提供决策参考。 相似文献