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1.
The global ski tourism market has been in a relatively mature period. However, passenger flows are stagnating in many countries and the growth perspectives are not very appealing. This change of the tourism market troubled the entire ski industry with new challenges, leading to the ski tourism industry model established in the 20th century failing to meet the current development needs. According to multiple data sources, including relevant industry reports and the latest data from internetm, this article based on a variety of these reports and the latest data from website, analyzed the ski tourism market’s both sides of supply and demand, systematically summarized the evolution of ski tourism industry since the 21st century, discussed the process of the ski tourism industry’s development and the economy’s growth, and revealed the relationship between the influencing factors of ski tourism market’s potentials. Meanwhile, the main problems and challenges in the ski market were also summarized. The results showed that global ski tourism had entered a mature stage since the beginning of 2000. Moreover, there was a specific correlation between skiing participation rate and GDP, which varied with the regional economic level and the maturity degree of skiing industry. Despite some impacts from COVID-19, the ski industry in most regions exhibited signs of recovery in 2021. The Winter Olympic Games in China have brought new opportunities to the skiing industry and have been expected to encourage global participation in skiing. However, some existing ski resorts in different countries and regions may not significantly contribute to the future development of global ski tourism, and the potential growth of ski tourism market might be small and mainly concentrated in China. At present, the biggest threat to the ski market is baby boomers having long been the bulk of ski resort visitors. The ski market is faced with this aging problem and the widespread phenomenon of ski culture fault. How to meet the needs of this new generation of customers who lack ski backgrounds or cultures is a severe challenge for all emerging and existing ski resorts around the world. Besides, public transport accessibility, service quality and resorts operation capacity have also been the improvement direction of the ski market in dire need. 相似文献
2.
As an emerging mountain vacation tourism product, ski tourism is becoming increasingly important in the domestic tourism market. As an important theory for studying the quality of consumer experience, perceived value has been widely employed in tourism research in recent years, and improving the ski tourism experience value has become the focus of competition among ski tourism destinations. Taking the ski tourists in Chongli District of Zhangjiakou as an example, 305 valid questionnaires were collected by using online and offline methods. Based on the theory of perceived value, this paper adopted principal component analysis and cluster analysis to conduct a preliminary study of ski tourism experience and market segmentation. In addition, this paper examined the differences in demographic and behavioral characteristics of different types of ski tourists. This study finds that: (1) The perceived value of ski tourism experience includes four dimensions: facility value, perceived price, safety value and service value. (2) Using the perceived value to segment ski tourists, three different customer segments are identified: comfort-pursuant, price-sensitive and safety-oriented. (3) There are significant differences in key metrics, such as number of visits and stay time, among different types of ski tourists according to their demographic characteristics such as gender, age, monthly income, and behavioral characteristics. These results reveal the different dimensions of the perceived value of ski tourism experience and determine the market segments and characteristics of ski tourists. Developing a corresponding marketing strategy based on the different market segments can better promote the perceived value of ski tourists, and ultimately strengthen the competitiveness of the enterprises. 相似文献
3.
Chongli is one of the venues for the Beijing 2022 Winter Olympics. Since 2009, the government of Chongli has emphasized the development of a tourism strategy, which gradually contributed to alleviating regional poverty. With data collected from 2009 to 2019, ski tourism and the regional economy in Chongli were analyzed using the Coupling Coordination Degree (CCD) Model. This analysis indicated, first, there were three stages in the relationship between ski tourism and the regional economy in Chongli, including weak coordination (2009-2011), starting coordination (2012-2015), and strong coordination (2016-2019). Second, sport tourism, such as ski tourism, is likely to contribute to the regional economy and alleviate poverty. Third, the case of Chongli illustrates that policy and sports events are significant for helping a place to develop sports tourism, in addition to making full use of local resources. Finally, the development of skiing tourism has had a positive impact on citizens’ and farmers’ incomes, though it may have impacted citizens more. This research suggests that regional resources are essential for the development of sport tourism and the promotion of regional economies. Developing regions should seize the bonus period of sports events and policies. More attention should be paid to the differences between urban citizens and farmers in order to establish a better redistribution system. Considering the climatic factors, more studies need to analyze the sustainability of ski tourism in developing regions. 相似文献
4.
Starting from the skill characteristics of ski tourism, this paper discusses the impact of consumer skill on travel decisions, and the moderating effect of the ski resort’s comprehensive leisure environment (including the ski resort sports environment and the regional cultural tourism environment), in order to both understand their impacts on the travel distance characteristics of skiers and attempt to provide necessary research support for the development of China’s ski industry and the construction of destinations. Based on the data from multi-period visitor surveys, this paper constructs the consumption skill-travel radius decision-making influence model under the moderating effect of the ski resort comprehensive leisure environment. The results show three main characteristics. (1) The travel radius obviously differs among skiers with different skill levels. The skill level of skiers has a significant positive effect on the larger travel radius, and a significant negative effect on the smaller travel radius. That is, skiers with a higher skill level are more inclined to undertake long-distance skiing travel, while skiers with a lower skill level are more inclined to undertake short-distance skiing travel. (2) The comprehensive leisure environment has a significant moderating effect on the skiers’ travel radius, with a significant positive impact on enlarging the travel radius, while the influences on high-skill and low-skill skiers are significantly higher than on middle-skill skiers. (3) In the comprehensive leisure environment, there are differences in the moderating effect of the ski resort sports environment and the regional cultural tourism environment on the skiers travel radius, and the positive moderating effect of the ski resort sports environment on the high-skill skiers’ travel radius is more obvious. While the regional cultural tourism environment has a more obvious positive moderating effect on the travel radius of non-skiers and junior skiers, it is more conducive to promoting domestic travel. In general, the skier skill level in China was generally lower, and the ski resort comprehensive leisure environment optimization is conducive to overcoming the limitation of the travel radius caused by the disadvantageous skill level of consumers. However, to promote the development of China’s ski industry in the long run, it is necessary to focus on improving the consumer’s ski skill level, but prevent the risk of losing high-skill consumers overseas. In the course of improving the level of domestic ski sports facilities, we should also focus on the domestic leisure cultural tourism environment to better enhance the attractiveness of domestic ski destinations. 相似文献
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北京冬奥会的成功申办和举办推动了国内冰雪旅游产业和研究的快速发展。作为冰雪旅游产业核心地域载体的滑雪度假区亦日益受到关注。尤其是,滑雪度假区属性的结构维度识别及其影响评估成为冰雪旅游研究和实践的热点。本文遵循情感地理学关注人、情感与地方互动关系的研究传统,以新疆丝绸之路国际度假区和吉林长白山国际度假区为样本采集地,借由量表开发与验证流程,从度假游客感知视角识别滑雪度假区属性的结构维度,并检验它们对滑雪度假游客体验的影响。研究结论如下：(1)识别了滑雪度假区属性的结构维度（15个）,并开发、验证了滑雪度假区属性量表（59个测项）;(2)滑雪度假区的气候和自然环境、雪道、娱乐、工作人员和人文环境对度假游客体验有显著影响;(3)积极情绪、沉浸体验、难忘的旅游体验和满意度在滑雪度假区属性与游客重游意向、口碑推荐意向的关系中起中介作用。本文为与滑雪度假区属性相关的后续研究提供了可操作的理论框架和测量工具,并深化了对滑雪度假情境下人、情感与地方互动关系的理解。 相似文献
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Mountain skiing has become a popular winter ecotourism activity in China. Studying the loyalty of eco-tourists from the perspective of tourist experience is important to the continued development of mountain ski tourism. Based on the flow experience theory, we developed and tested a structural equation model to examine relationships among flow experience, positive emotions and the loyalty of eco-tourists. Survey data from 324 eco-tourists with skiing experience at Daweishan Mountain Ski Resort was used for exploratory factor, confirmatory factor and path analyses. Results revealed five dimensions of flow experiences of eco-tourists: Concentration on task at hand, Loss of self-consciousness, Transformation of time, Autotelic experience, and Challenge-skill balance. As hypothesized, influences of Transformation of time, Autotelic experience and Challenge-skill balance on positive emotions were significant and positive. Concentration on task at hand, Autotelic experience, Challenge-skill balance and positive emotions positively influenced the loyalty of eco-tourists. Suggestions for developing ecotourism products are discussed such as designing a conductive environment to activate flow experience, providing personalized service to promote positive emotion, and developing experiential tourism activities. 相似文献
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以中小学生自然教育研学旅游作为具体情境,基于539份家长问卷数据阐释研学旅游动机与价值感知之间的关系,并通过成本感知和风险感知探讨其内在机制和边界条件。结果表明,家长感知的研学旅游动机越强烈,越容易感知到研学旅游产品所传递的价值,验证了研学旅游情境下动机对价值感知的积极影响,也形成了对动机与价值之间关系研究的理论补充。并且,这一动机除了直接作用于价值感知外,还会通过成本感知的部分中介作用影响价值感知,揭示了中国家长对于教育价值的重视会削弱其对“利失”的感知。此外,进一步验证了风险感知的积极影响,即家长感知研学旅游的不确定性水平越高,动机对价值感知的积极影响越明显,且会抑制成本感知对价值感知的负向作用,但风险感知水平达到一定高度时,其对成本感知与价值感知间的抑制作用将不显著。因此,面向需求设计打造产品,突出产品价值、加大宣传营销力度、把控活动安全、合理制定价格,获取家长群体的认同接受,将是研学旅游进一步拓展市场的重要考量。 相似文献
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远方的家——中国游客共享型住宿的入住选择与体验研究 总被引：1，自引：0，他引：1
共享经济理念的普及和游客对旅游体验的个性化要求，使得旅游共享住宿成为旅游业的重要领域和研究热点。以入住过共享型住宿的中国游客为研究对象，收集在线旅游平台携程网的942篇全球入住游记，形成17万字的研究文本。通过词频词性分析、语义网络分析等内容分析法，探究了中国游客的入住选择因素、体验感知和满意度评价。研究发现，游客选择共享型住宿有较强的求新求异动机，其决策选择是着重考虑性价比、区位等之后的理性选择。游客通过与房东的互动，在这个住宿空间中“家”的感觉和异域新奇体验交织，使其舒适和个性需求得到满足，整体呈现了较高的满意度。最后，在研究结果的基础上提出了共享型住宿的管理建议。 相似文献
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旅游目的地意象在旅游者决策与目的地开发中具有重要作用，也是旅游研究中的热点领域。海洋旅游目的地意象的研究对于提高目的地竞争力与吸引力具有重要意义。本文以夏威夷为例，基于国内旅游者发布在网络上的游记，利用扎根理论与文本分析法对夏威夷的认知意象、情感意象与总体意象进行分析。研究发现，“海洋自然吸引物”、“海洋人文吸引物”、“海洋旅游活动”、“目的地软环境”、“旅游服务”、“公共场所与服务”是构成海洋旅游目的地认知意象的六个主范畴；在此基础上，通过提取游记中的情感语句并结合“情感环状模型”发现夏威夷的情感意象以正面情感为主；从语义网络与重游意愿来看，夏威夷的总体意象较为积极，并未出现明显的负面感知要素。研究旨在为国内海洋旅游目的地的发展提供一定的经验与借鉴。 相似文献
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居民是否支持旅游开发关系到当地旅游业的长期成功和可持续发展。基于态度冲突理论和社会交换理论，本研究以浙江省乌镇 458位居民为样本，以消极旅游影响感知为中介和信任旅游开发公司为调节，实证考察了积极旅游影响感知对居民支持旅游开发的影响。研究结果表明：积极旅游影响感知和消极旅游影响感知不是无关的平行构建，前者对后者具有显著弱化作用；消极旅游影响感知部分中介积极旅游影响感知与居民支持旅游开发的关系，以直接影响为判断依据会低估积极旅游影响感知对居民支持旅游开发的影响；信任旅游开发公司正向调节消极旅游影响感知与居民支持旅游开发的负向关系。研究结论对明晰居民支持旅游开发的形成机制、获取居民对旅游开发的更大支持等具有重要意义。 相似文献
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The Beijing Winter Olympics brought a historical miracle to the development of China’s ice and snow tourism. It is both an opportunity and a challenge to reap the extra dividends of the times and to develop China’s ice and snow tourism. By selecting 18 academic papers, this special issue deeply discusses the status quo and the future measures of ice and snow tourism in China from three aspects: ice and snow tourism development and management, the ice and snow tourism experience and its influencing factors, and ice and snow tourism impact assessment. Moreover, one part entitled “Tourism Culture and Ecotourism” has been set up to emphasize those cutting-edge research topics. It is worth mentioning that this issue is in-depth and has profound connotations. First of all, the research area ranges from national to regional to the city-level, including both longitudinal and horizontal research. In additon, the research methods are practical, innovative, and at the frontier of scientific research, and include industrial correlation analysis methods, kernel density, spatial autocorrelation and other geospatial analysis methods, content analysis methods, sentiment analysis methods, structural equation models, Delphi methods, spatial statistics methods, geographic detector method and many others. In general, this special issue combines qualitative research with quantitative research, provides a variety of theoretical perspectives such as perceived value theory, institutional evolution theory, etc., and builds various useful models like the pre-competition evaluation model for ice and snow tourism heritage, the consumption skill-travel radius decision-making influence model under the moderating effect of the ski resort comprehensive leisure environment, the evaluation model of the suitability of glacier tourism resource development, the model of the relationship between tourists’ experience value and loyalty in the context of ice and snow tourism, among others. These studies are expected to provide theoretical and practical guidance for the development of ice and snow tourism in the post-Winter Olympics era, and help ice and snow tourism develop in a sustainable and high-quality direction. 相似文献
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中国滑雪场可达性及市场潜力测度 总被引：1，自引：0，他引：1
利用可达性分析方法与潜力模型对中国滑雪场空间分布格局与市场潜力进行了系统分析,全面认识了滑雪场在交通可达性方面的优劣势,并针对不同区域提出了相应的发展或改进方向。研究表明：中国滑雪场距离城市中心的平均最短旅行时间为1.24 h,南方可达性普遍较差,北方同一城市内部差异较大。全国各城市到达某一滑雪场的最短时间呈圈层式分布,可达性最好的区域在河南,最差的区域在新疆。北京与重庆凭借发达的经济、众多的人口与较好的可达性,成为滑雪旅游市场潜力最大的城市,黑龙江、天津、河北、山东四省市场潜力次之。该研究可为旅游者滑雪旅游目的地选择提供参考,也可为滑雪场规划建设提供理论依据。 相似文献
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冰雪旅游是推动冰雪经济与旅游产业高质量融合发展的重要途径,现已成为文旅产业中最具潜力的领域之一。然而在全球气候变化的影响下,冰雪旅游发展面临严峻挑战。文章以北京市为例,运用结构方程模型对冰雪旅游情境中城市居民的气候变化感知、感知价值、旅游意向和环境责任行为等变量间的影响关系及其形成机制进行分析。研究发现：(1)气候变化感知分为气候变化表征和气候变化风险两个维度,且两者显著正向影响冰雪旅游感知价值。同时,气候变化风险显著正向影响旅游者环境责任行为。(2)冰雪旅游感知价值显著正向影响冰雪旅游意向和环境责任行为。(3)冰雪旅游意向显著正向影响环境责任行为。(4)旅游经历在气候变化感知对冰雪旅游意向和环境责任行为的影响关系中具有显著的正向调节作用。本研究对厘清冰雪旅游情境下气候变化感知对游客环境责任行为的复杂影响机理具有重要的理论价值,同时也能够在一定程度上为相关部门把握“后冬奥”黄金机遇,推动冰雪旅游高质量发展提供决策参考。 相似文献
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滑雪场空间分布特征、集聚演变状况与分布方向性变化深刻影响着中国滑雪旅游乃至冰雪产业的发展。运用地统计学空间分析原理,通过最邻近指数分析、空间自相关分析、核密度分析、标准差椭圆及平均中心分析,对1990年前后每10 a 中国滑雪场空间特征及其演变规律进行了综合分析。结果显示：① 1990年之前,仅在黑龙江和吉林省有7家滑雪场,且分布较为离散。② 1990—1999年,滑雪场数量呈小幅增长,空间上出现向新疆、河北和四川扩散的现象。③ 2000—2009年,滑雪场增速较快,并形成了以哈尔滨?牡丹江、北京?张家口两地区为核心的滑雪场双核驱动模式。④ 2010—2019年,是滑雪场数量增速最快的10 a,期间新增滑雪场522家,并在双核驱动模式基础上,逐步形成了以长白山、燕山–太行山为主要条带的联通南北的滑雪场空间结构。总体上,近30 a中国滑雪场呈现出了“南展西扩东进”的空间演变特征。该研究结果对于未来中国滑雪场空间布局、优化及其区域间的协调发展具有一定的理论指导意义。 相似文献
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西方国家对风险的研究已较为成熟，但旅游风险作为关注点在2001年“9?11”事件后才逐渐被学界所重视，相关综述较少且多侧重于旅游风险感知，对旅游风险研究整体把握的成果较少。近年来，一些研究已应用文献计量可视化来探索旅游学科的网络结构，但在旅游风险、安全研究领域运用此方法的成果不多。回溯相关概念后，以2001—2018年“Web of Science核心合集”中296篇与国外旅游风险研究高度相关的论文、会议文章、综述为基础，利用科学计量工具CiteSpace为研究工具，对国外旅游风险研究发文数量、期刊分布、知识基础、关键词进行可视化分析。研究发现：①国外旅游风险研究可分为三个阶段，各时期研究区域、对象、主体、热点不断演进；②文献数据库的期刊分布表明，目前国外旅游风险研究涉及多个学科，主力军是旅游类和医学类；③发现了7篇高突现性文献，可分为医学及传染病、风险感知、风险容忍度3类。对深入认识国外旅游风险研究领域的知识基础及其演化关系具有一定价值，同时也能为国内旅游风险研究与实践提供参考。 相似文献
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旅游地意象是旅游地理学的重要研究主题,旅游者具身化意象认知结果对旅游地行为忠诚、满意度及旅游资源开发至关重要。借助蕴含旅游者记忆与叙事信息的网络游记文本及图片位置数据,采用质性与GIS分析相结合的方法,建构廊道型旅游地意象。研究发现：1）廊道型旅游地意象由线性意象、色彩意象、地方意象、审美意象和情感意象五维类属建构而成。2）皖南“川藏线”旅游者在场体验过程中的情感评价积极情感占主导地位,消极情感占比相对较少,其中高度积极情感所占比例显著高于高度消极情感。3）旅游者皖南“川藏线”意象要素感知特征呈现动静结合、线性体验与感知兼具两个层级。其中,动静特征通过静态景观与动态体验共同展现,线性体验更多强调旅游者产生的刺激、惊险、震撼的驾驶乐趣及情感升华。4）皖南“川藏线”线性意象热点集中于桃岭公路及六道湾周边,色彩意象热点集中于储家滩和红杉林两地,审美意象热点集中于储家滩、青龙湖、红杉林沿线,地方意象热点集中于储家滩、桃岭公路和水墨汀溪一带。 相似文献
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Marc Pons Peter A Johnson Martí Rosas Eric Jover 《International journal of geographical information science》2014,28(12):2474-2494
One main argument for modeling socio-ecological systems is to advance the understanding of dynamic correlations between various human and environmental factors, including impacts and responses to environmental change. We explore the shift in skier distribution among ski resorts taking into account the behavioral adaptation of individuals due to the impact of climate change on snow conditions. This analysis is performed at a regional scale by means of a coupled gravity and georeferenced agent-based model. Four different scenarios are considered. Two scenarios assume an increase of winter mean temperature of +2°C and +4°C, respectively, taking into account only natural snow conditions. Two additional scenarios add the effect of snowmaking to enhance the natural snow depth and extend the skiing season in the +2°C and +4°C base scenarios. Results show differing vulnerability levels, allowing the classification of ski resorts into three distinct groups: (1) highly vulnerable ski resorts with a strong reduction in visitors attendance for all climate change scenarios, characterized by unfavorable geographical and attractiveness conditions, making it difficult to ensure snow availability in the future; (2) low vulnerability ski resorts, with moderate reduction in season length during a high climate change scenario but no reduction (or even an increase) in a low one, characterized by ski resorts with a medium capacity and attractiveness to ensure enough snow conditions and capture skiers from other ski resorts; and (3) resilient ski resorts, with good conditions to ensure future snow-reliable seasons and outstanding attractiveness, allowing them to offer longer ski seasons than their competitors and potentially attracting skiers from other closed or marginal resorts. Ski resorts included in this last group increase their skier attendance in all climate change scenarios. Although similar studies in the literature foretell a significant reduction of the ski market in the near future, another probable effect outlined in this study is a redefinition of this market due to a redistribution of skiers, from vulnerable ski resorts to more resilient ones. 相似文献
19.
冰雪是一种自然现象,也是一种宝贵的旅游资源,已经衍生为全球旅游业中的重要业态。冰雪旅游在欧美发达国家兴起和发展,后逐渐扩展到全球,一直以来备受学界和业界关注。本研究以Web of Science为数据库,对相关文献进行系统整理和阅读,以定性和定量相结合的方式对国际冰雪旅游研究的研究分布、研究热点、研究趋势和主要议题进行深入剖析,以期为后续研究提供借鉴和参考。研究发现：(1) 1988年以来国际冰雪旅游相关文献数量持续攀升,研究者和机构主要集中在欧美冰雪产业发达的国家,但中国正在快速崛起。(2)国际冰雪旅游研究热点呈现一定的阶段性,初始阶段侧重于探讨“滑雪伤害”,后随着全球气候变暖趋势明显,使得“气候变化”相关主题成为关注热点且延续至今,近些年冰雪旅游产业可持续发展、冰雪旅游产品供给、冰雪赛事等一批视角创新、尺度微观的研究涌现。(3)国际冰雪旅游研究主要围绕“自然影响”“游客体验”和“产业发展”3个话题展开。最后,本研究分析了国际冰雪旅游研究对中国的启示,从研究尺度、研究视角、研究方法和研究价值等方面指出中国冰雪旅游研究的方向。 相似文献
20.
旅游者在目的地的餐饮消费占旅游者总花费的近三分之一,所以加强旅游者餐饮需求与目的地农业生产联系尤为重要,其中游客对旅游目的地餐饮业的感知影响着游客在目的地的餐饮消费行为和回到客源国后的后续餐饮消费行为。本文以在安徽六安天堂寨景区旅游者餐饮感知的结构性访谈为数据来源,用规范的质性研究程序即翻录数据,整理数据;数据分解与初次注解;完整注解数据;数据段分类与联接;理论建构,研究游客对旅游目的地的餐饮感知评价,初步得出旅游者对目的地餐饮感知的7个评价维度即餐饮价格、地方特色、餐饮产品、关联产业、餐饮开发、餐饮产品的原真性、餐饮卫生维度,在每个感知维度下构建二级评价因子并确定相应的权重。文章基于游客餐饮感知信息初步建构出餐饮业与地方农业的联系机制的研究构架图;最后基于游客视角得出了加强旅游地餐饮业与区域经济联系的管理建议。文章对于研究游客餐评价体系,制定加强旅游业与地方农业联系的政策有一定指导意义。 相似文献