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如何面对潜在客户的拒绝 总被引：1，自引：0，他引：1
电话营销作为广告营销的一种主要方式，在广告营销过程中起着重要作用，根据这一营销特征，就如何面对客户在电话中拒绝提出相应的应对技巧，以赢得客户。 相似文献
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针对近几年“12121”电话集约之后县(市)所辖电信固定电话客户“12121”拨打量呈现出的下滑趋势,指出了对其服务品牌营销重视不够、缺乏强有力营销措施是其中的一个重要原因,并提出四点对策:一是借助媒体造势,扩大品牌知名度;二是依托行政职能,增强品牌权威性;三是注重营销效果,讲求营销方式;四是针对营销对象,活用营销手段。 相似文献
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通过实例说明反植入式营销策略在天气预报节目中的应用.反植入式营销方式把气象服务内容主动地植入到广告中,充分吸取植入式广告和传统广告的优势,能实现品牌广告与天气预报节目的和谐融合,使气象节目在服务大众的同时,进一步提高天气预报节目的社会效益和经济效益.需要注意的是,反植入式营销策略在天气预报节目中应用成功的关键在于广告的选择,不能让广告影响节目的内容底蕴,即需要在保证天气预报的准确性与科学性不受影响的前提下,实现广告和节目美誉度的双丰收. 相似文献
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纵观广告市场,媒体纷呈,竞争非常激烈。借助天气预报的高收视率,电视天气预报广告媒体具有一定的优势,但绝非可以高枕无忧。近年来在广告运作中越来越显示出,无论是老客户,还是新客户,找上门来做广告这种“美事”是越来越少了。也许人们还有印象,铁路系统因为是垄断企业,一向以老大自居,优势何其足。然而,当公路、航运日益发达并形成咄咄逼人的运输态势后,铁路优势地位动摇,也终于不得已研究起从未涉足的“营销”来了。就目前电视天气预报广告媒体的态势,是否也要有一点“营销”的意识。据此,笔者就电视天气预报广告媒体与广… 相似文献
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在市场快速变化的今天，影视广告营销工作面临重大变革，广告营销不单只是单纯的业务推销，而且服务工作在营销中占据重要地位。 相似文献
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所谓气象声像服务 ,是指利用电视气象节目所拓展出来的背景 ,最大限度地为广大用户提供广告服务。当前 ,随着电视频道增多、电视广告画面日渐精美、电视广告音响效果不断改善 ,电视广告市场竞争日益加剧。在这种情况下 ,气象影视营销人员究竟如何面对这种竞争趋势 ,发挥气象声像广告服务的优势以适应和把握市场变化规律 ,这是值得所有气象影视广告营销人员深思的问题。1 气象影视广告的特点气象营销人员要想在气象影视广告营销业务中有所作为 ,必须充分了解气象影视广告的特点。随着广告媒体不断增多 ,广告市场竞争更加激烈 ,与其它广告形… 相似文献
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新时代广告人应具备的素质是 :1 .广告人要有较全面的市场营销专业知识 ,具备基本的合理的销售能力 ,会科学的运用广告 ,制定有效的广告策略。2 .广告人要有很强的创作文案的能力 ,要有好的创意作品或策划促销方案的专长。3 .在广告人的广告文案中 ,应反映出新的先进的市场营销理念 ,能给予客户精细有效的商业建议。4.广告人在向客户提交文案中的建议时 ,需要得体的言行 ,自信 ,诚恳 ,要具备对人的理解和对事件的阐释能力。5 .广告人要更多地在个性 ,友情的基础上保持和客户的接触 ,用真诚与客户建立一种真正的伙伴关系。6.广告人要有广辟客… 相似文献
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Using the International Comprehensive Ocean-Atmosphere Data Set(ICOADS) and ERA-Interim data, spatial distributions of air-sea temperature difference(ASTD) in the South China Sea(SCS) for the past 35 years are compared,and variations of spatial and temporal distributions of ASTD in this region are addressed using empirical orthogonal function decomposition and wavelet analysis methods. The results indicate that both ICOADS and ERA-Interim data can reflect actual distribution characteristics of ASTD in the SCS, but values of ASTD from the ERA-Interim data are smaller than those of the ICOADS data in the same region. In addition, the ASTD characteristics from the ERA-Interim data are not obvious inshore. A seesaw-type, north-south distribution of ASTD is dominant in the SCS; i.e., a positive peak in the south is associated with a negative peak in the north in November, and a negative peak in the south is accompanied by a positive peak in the north during April and May. Interannual ASTD variations in summer or autumn are decreasing. There is a seesaw-type distribution of ASTD between Beibu Bay and most of the SCS in summer, and the center of large values is in the Nansha Islands area in autumn. The ASTD in the SCS has a strong quasi-3a oscillation period in all seasons, and a quasi-11 a period in winter and spring. The ASTD is positively correlated with the Nio3.4 index in summer and autumn but negatively correlated in spring and winter. 相似文献
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The spatial and temporal variations of daily maximum temperature(Tmax), daily minimum temperature(Tmin), daily maximum precipitation(Pmax) and daily maximum wind speed(WSmax) were examined in China using Mann-Kendall test and linear regression method. The results indicated that for China as a whole, Tmax, Tmin and Pmax had significant increasing trends at rates of 0.15℃ per decade, 0.45℃ per decade and 0.58 mm per decade,respectively, while WSmax had decreased significantly at 1.18 m·s~(-1) per decade during 1959—2014. In all regions of China, Tmin increased and WSmax decreased significantly. Spatially, Tmax increased significantly at most of the stations in South China(SC), northwestern North China(NC), northeastern Northeast China(NEC), eastern Northwest China(NWC) and eastern Southwest China(SWC), and the increasing trends were significant in NC, SC, NWC and SWC on the regional average. Tmin increased significantly at most of the stations in China, with notable increase in NEC, northern and southeastern NC and northwestern and eastern NWC. Pmax showed no significant trend at most of the stations in China, and on the regional average it decreased significantly in NC but increased in SC, NWC and the mid-lower Yangtze River valley(YR). WSmax decreased significantly at the vast majority of stations in China, with remarkable decrease in northern NC, northern and central YR, central and southern SC and in parts of central NEC and western NWC. With global climate change and rapidly economic development, China has become more vulnerable to climatic extremes and meteorological disasters, so more strategies of mitigation and/or adaptation of climatic extremes,such as environmentally-friendly and low-cost energy production systems and the enhancement of engineering defense measures are necessary for government and social publics. 相似文献
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Various features of the atmospheric environment affect the number of migratory insects, besides their initial population. However, little is known about the impact of atmospheric low-frequency oscillation(10 to 90 days) on insect migration. A case study was conducted to ascertain the influence of low-frequency atmospheric oscillation on the immigration of brown planthopper, Nilaparvata lugens(Stl), in Hunan and Jiangxi provinces. The results showed the following:(1) The number of immigrating N. lugens from April to June of 2007 through 2016 mainly exhibited a periodic oscillation of 10 to 20 days.(2) The 10-20 d low-frequency number of immigrating N. lugens was significantly correlated with a low-frequency wind field and a geopotential height field at 850 h Pa.(3) During the peak phase of immigration, southwest or south winds served as a driving force and carried N. lugens populations northward, and when in the back of the trough and the front of the ridge, the downward airflow created a favorable condition for N. lugens to land in the study area. In conclusion, the northward migration of N. lugens was influenced by a low-frequency atmospheric circulation based on the analysis of dynamics. This study was the first research connecting atmospheric low-frequency oscillation to insect migration. 相似文献
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The atmospheric and oceanic conditions before the onset of EP El Ni?o and CP El Ni?o in nearly 30 years are compared and analyzed by using 850 hPa wind, 20℃ isotherm depth, sea surface temperature and the Wheeler and Hendon index. The results are as follows: In the western equatorial Pacific, the occurrence of the anomalously strong westerly winds of the EP El Ni?o is earlier than that of the CP El Ni?o. Its intensity is far stronger than that of the CP El Ni?o. Two months before the El Ni?o, the anomaly westerly winds of the EP El Ni?o have extended to the eastern Pacific region, while the westerly wind anomaly of the CP El Ni?o can only extend to the west of the dateline three months before the El Ni?o and later stay there. Unlike the EP El Ni?o, the CP El Ni?o is always associated with easterly wind anomaly in the eastern equatorial Pacific before its onset. The thermocline depth anomaly of the EP El Ni?o can significantly move eastward and deepen. In addition, we also find that the evolution of thermocline is ahead of the development of the sea surface temperature for the EP El Ni?o. The strong MJO activity of the EP El Ni?o in the western and central Pacific is earlier than that of the CP El Ni?o. Measured by the standard deviation of the zonal wind square, the intensity of MJO activity of the EP El Ni?o is significantly greater than that of the CP El Ni?o before the onset of El Ni?o. 相似文献
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Storms that occur at the Bay of Bengal (BoB) are of a bimodal pattern, which is different from that of the other sea areas. By using the NCEP, SST and JTWC data, the causes of the bimodal pattern storm activity of the BoB are diagnosed and analyzed in this paper. The result shows that the seasonal variation of general atmosphere circulation in East Asia has a regulating and controlling impact on the BoB storm activity, and the “bimodal period” of the storm activity corresponds exactly to the seasonal conversion period of atmospheric circulation. The minor wind speed of shear spring and autumn contributed to the storm, which was a crucial factor for the generation and occurrence of the “bimodal pattern” storm activity in the BoB. The analysis on sea surface temperature (SST) shows that the SSTs of all the year around in the BoB area meet the conditions required for the generation of tropical cyclones (TCs). However, the SSTs in the central area of the bay are higher than that of the surrounding areas in spring and autumn, which facilitates the occurrence of a “two-peak” storm activity pattern. The genesis potential index (GPI) quantifies and reflects the environmental conditions for the generation of the BoB storms. For GPI, the intense low-level vortex disturbance in the troposphere and high-humidity atmosphere are the sufficient conditions for storms, while large maximum wind velocity of the ground vortex radius and small vertical wind shear are the necessary conditions of storms. 相似文献
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Observed daily precipitation data from the National Meteorological Observatory in Hainan province and daily data from the National Centers for Environmental Prediction/National Center for Atmospheric Research (NCEP/NCAR) reanalysis-2 dataset from 1981 to 2014 are used to analyze the relationship between Hainan extreme heavy rainfall processes in autumn (referred to as EHRPs) and 10–30 d low-frequency circulation. Based on the key low-frequency signals and the NCEP Climate Forecast System Version 2 (CFSv2) model forecasting products, a dynamical-statistical method is established for the extended-range forecast of EHRPs. The results suggest that EHRPs have a close relationship with the 10–30 d low-frequency oscillation of 850 hPa zonal wind over Hainan Island and to its north, and that they basically occur during the trough phase of the low-frequency oscillation of zonal wind. The latitudinal propagation of the low-frequency wave train in the middle-high latitudes and the meridional propagation of the low-frequency wave train along the coast of East Asia contribute to the ‘north high (cold), south low (warm)’ pattern near Hainan Island, which results in the zonal wind over Hainan Island and to its north reaching its trough, consequently leading to EHRPs. Considering the link between low-frequency circulation and EHRPs, a low-frequency wave train index (LWTI) is defined and adopted to forecast EHRPs by using NCEP CFSv2 forecasting products. EHRPs are predicted to occur during peak phases of LWTI with value larger than 1 for three or more consecutive forecast days. Hindcast experiments for EHRPs in 2015–2016 indicate that EHRPs can be predicted 8–24 d in advance, with an average period of validity of 16.7 d. 相似文献
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Based on the measurements obtained at 64 national meteorological stations in the Beijing–Tianjin–Hebei (BTH) region between 1970 and 2013, the potential evapotranspiration (ET0) in this region was estimated using the Penman–Monteith equation and its sensitivity to maximum temperature (Tmax), minimum temperature (Tmin), wind speed (Vw), net radiation (Rn) and water vapor pressure (Pwv) was analyzed, respectively. The results are shown as follows. (1) The climatic elements in the BTH region underwent significant changes in the study period. Vw and Rn decreased significantly, whereas Tmin, Tmax and Pwv increased considerably. (2) In the BTH region, ET0 also exhibited a significant decreasing trend, and the sensitivity of ET0 to the climatic elements exhibited seasonal characteristics. Of all the climatic elements, ET0 was most sensitive to Pwv in the fall and winter and Rn in the spring and summer. On the annual scale, ET0 was most sensitive to Pwv, followed by Rn, Vw, Tmax and Tmin. In addition, the sensitivity coefficient of ET0 with respect to Pwv had a negative value for all the areas, indicating that increases in Pwv can prevent ET0 from increasing. (3) The sensitivity of ET0 to Tmin and Tmax was significantly lower than its sensitivity to other climatic elements. However, increases in temperature can lead to changes in Pwv and Rn. The temperature should be considered the key intrinsic climatic element that has caused the "evaporation paradox" phenomenon in the BTH region. 相似文献
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Fei LIU Chen XING Jinbao LI Bin WANG Jing CHAI Chaochao GAO Gang HUANG Jian LIU Deliang CHEN 《大气科学进展》2020,37(7):663-670
正The Taal Volcano in Luzon is one of the most active and dangerous volcanoes of the Philippines. A recent eruption occurred on 12 January 2020(Fig. 1a), and this volcano is still active with the occurrence of volcanic earthquakes. The eruption has become a deep concern worldwide, not only for its damage on local society, but also for potential hazardous consequences on the Earth's climate and environment. 相似文献
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The moving-window correlation analysis was applied to investigate the relationship between autumn Indian Ocean Dipole (IOD) events and the synchronous autumn precipitation in Huaxi region, based on the daily precipitation, sea surface temperature (SST) and atmospheric circulation data from 1960 to 2012. The correlation curves of IOD and the early modulation of Huaxi region’s autumn precipitation indicated a mutational site appeared in the 1970s. During 1960 to 1979, when the IOD was in positive phase in autumn, the circulations changed from a “W” shape to an ”M” shape at 500 hPa in Asia middle-high latitude region. Cold flux got into the Sichuan province with Northwest flow, the positive anomaly of the water vapor flux transported from Western Pacific to Huaxi region strengthened, caused precipitation increase in east Huaxi region. During 1980 to 1999, when the IOD in autumn was positive phase, the atmospheric circulation presented a “W” shape at 500 hPa, the positive anomaly of the water vapor flux transported from Bay of Bengal to Huaxi region strengthened, caused precipitation ascend in west Huaxi region. In summary, the Indian Ocean changed from cold phase to warm phase since the 1970s, caused the instability of the inter-annual relationship between the IOD and the autumn rainfall in Huaxi region. 相似文献
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Yuepeng PAN Mengna GU Yuexin HE Dianming WU Chunyan LIU Linlin SONG Shili TIAN Xuemei Lü Yang SUN Tao SONG Wendell W. WALTERS Xuejun LIU Nicholas A. MARTIN Qianqian ZHANG Yunting FANG Valerio FERRACCI Yuesi WANG 《大气科学进展》2020,37(9):933-938
正While China’s Air Pollution Prevention and Control Action Plan on particulate matter since 2013 has reduced sulfate significantly, aerosol ammonium nitrate remains high in East China. As the high nitrate abundances are strongly linked with ammonia, reducing ammonia emissions is becoming increasingly important to improve the air quality of China. Although satellite data provide evidence of substantial increases in atmospheric ammonia concentrations over major agricultural regions, long-term surface observation of ammonia concentrations are sparse. In addition, there is still no consensus on 相似文献